When DE&I Are Under Attack: On Record PR
Wolf Greenfield’s New Shareholders
When Law Firms Become Political Targets: On Record PR
Lynnette Espy-Williams of Cozen O’Connor on Thriving Together: Cultivating Allyship, Safety & Diversity in Law Firm Culture - CMO Series REPRESENTS Re-release
Stop stressing about the ROI of your thought leadership, OK?
Vetting a ghostwriter? Make sure they say they'll do this one thing.
Hsu Untied interview with Jake Bernstein, Partner at K&L Gates
Ryan MacDougall Discusses Business Development in the Legal Industry
Hsu Untied interview with Al Araiza, Partner at Perkins Coie
Hsu Untied interview with John Hueston, Founding Partner at Hueston Hennigan
Taking the Pulse of the Legal Industry Using High-Level Data: On Record PR
Clinton Gary of CREDO Consulting on Collaborative Growth: A Guide for CMOs and Managing Partners - Passle's CMO Series Podcast EP152
Building a Prosperous Future for Law Firms: On Record PR
Law Firm Economics on a Global Scale: On Record PR
Ralph Allen of Kelley Drye & Warren on Driving Profitability: The Intersection of Operations & BD - Passle's CMO Series Podcast EP146
Law Firm ILN-telligence Podcast | Episode 83: Alishan Naqvee | LexCounsel, India
CMO Series REPRESENTS - Lynnette Espy-Williams of Cozen O’Connor on Thriving Together: Cultivating Allyship, Safety & Diversity in Law Firm Culture
CMO Series REPRESENTS - Flipping the Script on DEI: Courtney Carter of Jenner & Block on Developing Talent and Shaping Client Relationships
Will Brewster of Clyde & Co on The Journey Of A Law Firm Merger Through a Communications Lens - Passle's CMO Series Podcast
Brett Burney Chats with the Leaders of a Data-Driven, Technology-Enabled Law Firm
Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more
At this fall’s Decipher Talent Economics Roundtable, hosted by Baker McKenzie in Chicago, we showcased the critical role operations teams play in driving law firm profitability. While investment in human capital (lateral...more
Attracting and retaining talent is the No. 1 issue for practice group leaders, according to a Withum survey of law firm leaders. And sadly, in the same survey, just 36 percent of respondents described their practice group...more
Will a small SEO budget even make a difference? Can you get any real ROI, or will it just be money down the drain? Many law firms begin with lower-cost SEO packages only to wind up frustrated when their expectations don’t...more
If you’re a career-long digital marketer, then you’re probably used to hashtagging on Instagram or creating Facebook event invites. However, new tools, platforms, features, and networks are being constantly introduced. As...more
Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top and changemakers in the world of legal marketing....more
The internet is a huge environment and growing every day. Almost 5 billion people throughout the world use the internet, and marketing experts know that meeting your target audience where they are is crucial. Here’s what...more
2022 is well underway. Now is a great time to evaluate how SEO has been going: where should you focus more time, talent, and resources? What trends have you noticed and which ones do you need to pay attention to? Here, we...more
Search engine optimization is incredibly complex and always changing. Just when you think you’ve got ranking figured out, a new algorithm changes things. It doesn’t help that so much of the ranking information is secret,...more
Finally, it’s spring! The light of day lingers past dinnertime. The sweet smell of flower blossoms float in the warm air through windows, now open. I cringe at the thought of all the dust and dirt drifting into my house and...more
Budget season is in full swing or possibly even winding down if your firm is ahead of the game. You are likely budgeting for a number of important marketing and business development-focused projects for next year. Is one of...more