News & Analysis as of

Law Firm Ownership Retirement Plan Providers

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

It’s not 1980 anymore

I was a volunteer and officer for an organization where I stated that the leadership (not including me) was stuck in 1980. What it meant was that this leadership couldn’t adjust to the current age when it came to...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

The future of conferences

With COVID still in full bloom, I’m concerned over the future of national conferences. While NAPA is trying to hold their postponed event from April in September at Universal Studios in Orlando, they have wisely added a...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Complacency for TPA is deadly

For me, one of the worst things that any business can have is a sense of complacency; I have spent too many years working at places that were just way too complacent in their work, where so much time was devoted to...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

ERISA Attorneys have to provide real value

10 years in, I’m glad I went on my own as an ERISA attorney, so I could provide value to clients, instead of being wedded to a billable hour because of a huge overhead working for a law firm. I have championed the use of...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

10 Years In

LinkedIn notified me that it’s been 10 years since I started my own law practice in April 2010. It’s hard to believe it’s been 10 years, but it has been a wild ride, full of highs and lows and my own series of branded 401(k)...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

You can’t go negative

Growing up, I was a pessimist. I don’t why, but I let any little thing get to me and I realized that being negative, scares people away. That’s why I recommend when dealing with potential clients, don’t harp on the...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Don’t abuse it if it’s free

I thought that the best way to develop relationships with plan providers around the country and get referrals for ERISA work for plan sponsors was to develop free content that these providers could use for their clients and...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

When you have to cut a retirement plan provider client off

I always believe that the retirement plan business is a relationship-driven business. It’s also a small world of industry where providers know providers nationwide. This belief has certainly helped my law firm practice grow...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Ratings won’t last forever

When I first started out as an ERISA attorney working for a third party administrator in the late 90’s, I remember when advisors tried to get in the very hot, highly ranked funds such as Janus Twenty. I remember the rush to...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Don’t trust again after getting burned once

When it comes to business and generally people, I treat people the way I’d want to be treated and I give people the benefit of the doubt....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Trust in this business does take time

Suppose someone you never met before comes up to you and asks whether they can stay at your house or someone you never heard of, all of a sudden wants to be your partner and best friend. Any business relationship and any...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

The lesson of Sam Adams

When I first started drinking beer, I hated it. Then again, when it came to the quality of it, it wasn’t very good. Whether it was Coors Light or Bud or even the bitterness of Heineken, the beer I was drinking wasn’t very...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

There are no guarantees in this business

I was in college and a political friend guaranteed that if we formed a political party to take over the student government, we all would win. We lost because we didn’t know the lengths our opponents would take to beat us...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

My Problem With Networking Events

I used to attend a lot more networking events when I first started my law firm when I had very little clients and I think that experience, unfortunately, made me attend far fewer events. Networking is an integral part of...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Retirement Plan Advisors Advantage - August 2018

Advice For 401(k) Plan Providers On Hosting Events. Just two cents on my experience. One of the most important marketing tools that a plan provider can use to some success is the use of events to make connections to...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Know when you should go

Like George Costanza who always tried to leave on a high note in an episode of Seinfeld, I always try to leave at the right time. Most of the time, it’s the right time. Sometimes it’s like the last episode of Breaking Bad. ...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Pick a marketing/PR firm that understands what you do

There is a running joke from my wife where she tells me that despite 13 years of marriage, she still doesn’t know what I do. At least, I think it’s a joke. One of the problems that I had in my career especially when...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Don’t show clients you don’t care

It’s one of the greatest lines in a movie and even my 11-year-old daughter knows it. Harrison Ford playing Richard Kimble finds the gun that Federal Marshal Samuel Gerard played by Tommy Lee Jones dropped in The Fugitive....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Location of your plan provider isn’t an issue these days

I’m the guy who will travel to a Target further from my home because the Target in Farmingdale is far better than Westbury and Valley Stream and people think I’m crazy to travel 15 minutes more for a better run store with...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Don’t get out of your level of comfort

I started this law firm about 17 years ago as a side project. It is where I could offer legal services on the side while I did my normal day job. It was an experiment on whether I could go out on my own and I learned during...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

You Might Be The Plan Provider That They Don’t Need Right Now

When it comes to Super Hero movies, the best by far is The Dark Knight. It was a gripping drama with well-written characters that just happened to be about super heroes and villains. The movie is full of great, thought...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Advisors Advantage - July 2017

Creating Content That Will "Click". It will help you in the long run. In the old days, newspaper and television advertising were the way that you could get your message across to potential clients and sources for...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Give your clients a football

When I was in college and law school, I had this fancy leather bound DayRunner that had all my contacts, business cards, and notes. For 1992-1998, it was state of the art because I didn’t have the shekels for a Palm Pilot and...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

The Name You Know

7 years ago, I knew I was going to start my own national law practice dedicated to ERISA because I wasn’t going to accomplish that at the law firm I was working at. Prior to leaving, the local salesperson for one of the...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Don’t Give Up

If you start a retirement plan provider practice, it can be frustrating. Like I always say about thing in my life, “If it wasn’t a struggle, it wasn’t any fun”. Building a retirement plan practice isn’t easy because a stash...more

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