Are you using thought leadership as "after hours" client advocacy?
Litigation Communications Strategies for High-Stakes Cases: On Record PR
Consider angles when mapping out your thought leadership strategy, not just topics
Early Returns Podcast - Oliver Roberts: AI and the Law, and an Education
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
The lesson 2,886 newspapers can teach law firms about thought leadership
Redefining Value: What Today’s Legal Buyers Want - On Record PR
There Is No Right Path
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
When DE&I Are Under Attack: On Record PR
When Law Firms Become Political Targets: On Record PR
This is what makes timely thought leadership so magical
Hsu Untied interview with Sid Fohrman, Partner at Paul Hastings
This is the smartest $250 you’ll ever invest in your marketing
Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging - CMO Series REPRESENTS Podcast
The Weight of Your Word: The High Stakes of Public Statements - On Record PR
Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast EP168
All Modesty Aside for Just a Moment
Kim Lansdown of Fladgate on How Legal Marketers Can Use Advertising to Build Stronger Brands - Passle's CMO Series EP167
The legal profession is stuck in the past. Most law firms still operate like they did fifty years ago. Senior lawyers assign tasks. Junior lawyers do the tasks. This is the old way....more
At the College of Law Practice Management Futures Conference March 12 – 13, the theme was networks – collaborative, neural, professional, and more. There were many excellent presentations and the sharing in the breakout...more
In this episode of On Record PR, Jennifer Simpson Carr goes on record with Mitchell Sterling, Chief Client Development and Relationship Officer at Blank Rome, to discuss how law firms can collaborate with clients to best...more
An essential part of the legal ecosystem is collaboration with partners. This has become even more important when facing uncertain times and budgetary constraints. The days of treating partners as a procurement exercise are...more
If someone told a room full of law firm employees five years ago how much of the workforce would be remote in 2024, they probably would have doubt. It was not a foreign concept, as some law firms did allow a level of remote...more
Law firms are slowly but steadily adding client-facing business development and sales professionals to their ranks and very often placing them under the leadership of Chief Marketing Officers (CMOs). Quickly, these CMOs see...more
How can law firms build their competitive advantage in 2023? In partnership with ACEDS, IPRO surveyed 182 law firm professionals to explore their perceptions on the key challenges their departments are likely to face in 2023,...more
When speaking with one of my lawyers last week, this was a question that he posed to me – it was not one he had an answer to and he suspects that it may not be possible. At least not in the way that law firms are used to. He...more
Women in law firm leadership add tremendous value to their clients, their colleagues and the firm as a whole. According to a recent study by Business Insider, female leaders are more effective at taking initiative,...more
How did top firms navigate the shift to remote work? What changes did managing partners make to sustain productivity and help staff manage stress? What does the future hold for the legal industry? Join top managing...more
In the Am Law 200 law firm world, client teams are one of the drivers for retaining and expanding existing client work. As someone who has worked on a variety of client teams, I have experienced those that work extremely well...more
When done correctly, there is a true partnership between a legal department or law firm and their managed services provider. With so much at stake when dealing with data, a provider must be an extension of your legal team to...more
One of my favorite topics to discuss is the idea of collaboration. It’s been much more popular over the last few years, but as we get deeper into the pandemic, the isolation is driving up the risk of returning those of us in...more
Four years ago, we joined with HighQ in looking at the question, “What do you believe lawyers and law firms need to do to prepare for the future of legal services?” Considering how much has happened even in the past six...more
In this episode, Craig Budner interviews Dr. Heidi Gardner. Growing up just outside Lancaster, Pennsylvania in Amish Country, Dr. Gardner went on to live and work on four continents, including as a Fulbright Fellow, and for...more
Last week, we talked about content as a means for building relationships, while some of our more traditional methods for relationship-building are on hold. “But HOW do I do that?” you may ask? Lawyers and law firms often...more
Melissa Kano is a partner with KLA - Koury Lopes Advogados, a law firm in Brazil and a member of the International Lawyers Network. In this episode, Lindsay talks to Melissa about why collaboration is so essential during a...more
As travel restrictions increase, and law firms begin to close their offices and reduce their client meetings, it’s time to get creative about the ways in which we keep in touch. “Collaboration” sounds like the sort of thing...more
While being interviewed for a podcast yesterday morning, the host asked me what I saw as the primary trend for the future of law firms. Although my answer is simple, the work behind it is not – collaboration....more
In our discussions over the last few years about the future of the law firm, the one thing that has become abundantly clear is that for lawyers and firms to be successful, they will have to learn to collaborate effectively...more
As if the continuing flat market and stagnant growth for U.S. law firms hasn’t been enough, a new challenge emerged last month when, for the first time, the legal arm of PwC, one of the big four accounting firms, opened a...more
A recent interview with the GC of a global insurer reminded me that everyone can influence who gets the next matter. His comment was simply, “Every law firm has ‘team players’ on their web site.” “I remember the kid who used...more
Kilpatrick Townsend & Stockton recently transformed its San Francisco office, the firm’s oldest and second largest, from a three-floor traditional law firm setting into a two-floor high-tech, open-space environment to create...more
While in NY recently, I found myself outside Carnegie Hall. Whenever I find myself there, I often think of the old joke attributed to Jack Benny that goes “How do I get to Carnegie Hall?” To which Jack replied “practice,...more
We encourage each of our individual clients (Partners, Associates, and Counsel alike) to develop individual business development plans. We also continually emphasize the importance and value of teamwork in business...more