Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Litigation Communications Strategies for High-Stakes Cases: On Record PR
Consider angles when mapping out your thought leadership strategy, not just topics
Early Returns Podcast - Oliver Roberts: AI and the Law, and an Education
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
The lesson 2,886 newspapers can teach law firms about thought leadership
Redefining Value: What Today’s Legal Buyers Want - On Record PR
There Is No Right Path
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
When DE&I Are Under Attack: On Record PR
When Law Firms Become Political Targets: On Record PR
This is what makes timely thought leadership so magical
Hsu Untied interview with Sid Fohrman, Partner at Paul Hastings
This is the smartest $250 you’ll ever invest in your marketing
Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging - CMO Series REPRESENTS Podcast
The Weight of Your Word: The High Stakes of Public Statements - On Record PR
Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast EP168
All Modesty Aside for Just a Moment
Here's the uncomfortable truth: If 90% of your clients come from referrals, you don't own your reputation. Other people do. You're building their influence while staying completely dependent on their goodwill....more
Gina Rubel and Jennifer Simpson Carr explore one of the most sensitive challenges law firms face: managing public and media communications during litigation. From defending global brands to navigating precedent-setting cases,...more
The digital landscape is transforming how law firms attract and retain clients. Among the myriad of strategies available, getting your law firm listed in legal directories stands out as a crucial component for boosting online...more
You’re a brilliant litigator. Or maybe you’re a wizard with trusts and estates. Maybe you’ve never lost a zoning appeal. But if no one knows that? You’re invisible. And you’re leaving influence, impact, and income on...more
In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr go on record to discuss the top issues surrounding when law firms become political targets in 2025....more
In this episode of On Record PR, Jennifer Simpson Carr, Vice President of Strategic Development, speaks with Brenda Plowman, a member of Furia Rubel’s International Faculty, about a topic that can make or break a law firm’s...more
Nearly 20 percent of lateral partner candidates neglect to provide a comprehensive list of their clients to their prospective firms, according to Decipher Investigative Intelligence research. This means that law firms that...more
In the bustling realm of social networking, law firms continually seek platforms that enhance their professional presence, facilitate networking, and foster communication with their audience. The launch of the Bluesky...more
Managing the firm’s reputation is perhaps one of the most critical roles a legal marketing function can play. Actively managing how the firm is perceived, by both internal and external stakeholders, is key to its success. ...more
What news do reporters want to hear about as a result of COVID-19? What type of data should law firms provide when pitching stories to the media? Join us as host Gina F. Rubel, Esq. goes on record with Lizzy McLellan,...more
A summary of ABA Formal Opinion 491 - The American Bar Association issued Formal Opinion 491 on April 29, 2020. The opinion provides guidance on a lawyer’s duties regarding a client’s potentially criminal or fraudulent...more
JW Way Fundamental #16: Don't Be a Jerk - "Maintain professionalism at all times. Keep emotions under control. Advocating forcefully for the intrests of our clients does not require bullying, condescension, foul language,...more
JW Way Fundamental #15: Treasure, Protect, and Promote our Reputation - "We're all caretakers and beneficiaries of the firm's image and reputation at all times and all situations. Consider how your actions affect our...more
The need for due diligence research is high for both law firms and their clients. Now more than ever, firms are researching attorney candidates before they are hired. Likewise, clients looking to hire an attorney or firm are...more
I’ve gone back into collecting sports cards because I need hobbies these days since I’m no longer involved in my synagogue and one of the interesting things I’ve discovered are something called card breaks. A sports card...more