News & Analysis as of

LMAMKT

Thought leadership, educational pieces, and other posts from our friends at the Legal Marketing Association. Follow this channel for insights on all matters #LMAMKT and biz dev.
Beacon Insights by JD Supra

Popular Reads on JD Supra

A recap of some of the most widely read updates, news, and analysis published on JD Supra during May, 2025....more

JD Supra Perspectives

How to Manage a Successful Content Program – ‘Office Hours’ Recap with Rich Meneghello

JD Supra Perspectives on

Paul Ryplewski shares valuable takeaways from a recent conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips....more

JD Supra Perspectives

Writing for Robots: Why Humans Will Win

JD Supra Perspectives on

As AI-generated content floods the digital landscape, a new competitive edge emerges: human trust. Kenny Gary explores why digital PR—anchored in authenticity—may be the antidote....more

JD Supra Perspectives

Use Your Portable Data to Support Marketing & BD Growth

JD Supra Perspectives on

You already understand the value of reader data. Now imagine that same intelligence showing up right where you’re already working — inside your CRM or client records — enriching profiles, informing outreach, and adding...more

Copo Strategies + Law Firm Editorial Service

Co-author thought leadership with these five groups of people to build better bonds with them

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) discusses five groups of people you can build better bonds with by co-authoring thought leadership together. Those five groups are:...more

JD Supra Perspectives

Six Reasons Why Storytelling Is Your Most Underrated Tool for Influence

JD Supra Perspectives on

Storytelling isn’t just an ancient art—it’s the lifeblood of modern influence and business development. Jennifer Scotton recaps the LMA 2025 'CMO Experience' keynote....more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A look at some of the most widely read news, updates, and analysis published on JD Supra during April, 2025....more

Society54

The Competitive Edge: Insights-Driven Decision Making

Society54 on

In today’s fast-paced legal world, data isn’t just helpful—it’s essential. But with so much information available, the real challenge is cutting through the noise to turn that data into meaningful, actionable strategies. ...more

JD Supra Perspectives

[Checklist] Key Questions for Successful Technology Implementation

JD Supra Perspectives on

This series of questions shared by Paul Grabowski appeared originally as one of two valuable handouts from the 2025 LMA Annual Conference session, 'From Intuition to Insight: Building a Fact-Based Future in Legal Marketing by...more

JD Supra Perspectives

Say it Better: Law Firm Messaging Strategies from Presidential Speechwriters

JD Supra Perspectives on

Rebecca Edwards Hnatowski shares takeaways from the keynote session at LMA’s 2025 Annual Conference in Washington, DC, featuring two of President Barack Obama’s speechwriters, Cody Keenan and Terry Szuplat....more

JD Supra Perspectives

[Checklist] For Law Firm Marketers Looking to Implement a Technological Solution

JD Supra Perspectives on

Provided by marketing technologist Jacqueline Madarang, a checklist for anyone looking to successfully implement a technology solution in their firm....more

Nancy Myrland - Myrland Marketing & Social...

#LMA25 Keynote Recap: Obama Speechwriters Deliver Lessons On Leadership, Authenticity, and Values

Former Obama speechwriters Cody Keenan and Terry Szuplat opened the 2025 Legal Marketing Association (LMA) Annual Conference (#LMA25) with a keynote that brought this attendee to her feet once or twice. Moderated masterfully...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A look at some of the most widely read news, analysis, and commentary published on JD Supra during March 2025....more

JD Supra Perspectives

The Legal CMBDO: Bridging the Marketing/Business Development Divide

JD Supra Perspectives on

The CMBDO title may be a mouthful, but it parallels a broader shift in the business world to Chief Revenue Officers and Chief Growth Officers who are responsible for both Marketing and Sales....more

JD Supra Perspectives

Stronger Client Relationships Start Here: The Four Behaviors That Matter

JD Supra Perspectives on

Rebecca Edwards Hnatowski on four key behaviors that define exceptional client service ...more

JD Supra Perspectives

5 Ways to Use Data to Support Your Firm’s Content Marketing Efforts

JD Supra Perspectives on

In recap of a recent webinar with Katie Hollar Barnard and Lauren Michaud Knotts, Paul Ryplewski explores how marketers and content strategists can leverage analytics and reader data to improve content....more

JD Supra Perspectives

How to Optimize Your Thought Leadership for AI Visibility?

JD Supra Perspectives on

Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more

JD Supra Perspectives

How to Help Your Attorneys to Produce Successful Thought Leadership – An Office Hours Recap

JD Supra Perspectives on

Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more

JD Supra Perspectives

Why This "Non-Lawyer" Stands with the ABA

JD Supra Perspectives on

Seasoned marketing and BD executive Jasmine Trillos-Decarie with a perspective on the critical importance of supporting the ABA today. Spoiler alert: rule of law matters....more

Beacon Insights by JD Supra

Popular Reads on JD Supra

Trending now – a look at some of the most widely read updates, analysis, and guidance published on JD Supra throughout February, 2025....more

JD Supra Perspectives

How to Maximize ROI on Law Firm Marketing and BD Activities

JD Supra Perspectives on

Maximizing the ROI of marketing and BD activities in law firms is challenging but not impossible. Jeff Berardi explains how firms should focus on three key areas. ...more

JD Supra Perspectives

Mastering Integration: A Strategic Approach to Lateral Partner Success

JD Supra Perspectives on

While recruiting top talent is a significant investment, integration remains the determining factor in whether a lateral hire ultimately succeeds. Lana J. Manganiello explains....more

JD Supra Perspectives

Intentional Marketing and Thought Leadership During Political Transitions: What Works and What Doesn’t

JD Supra Perspectives on

During political transitions, law firms that deliver timely, intentional thought leadership can reinforce expertise, build client trust, and turn uncertainty into opportunity. ...more

JD Supra Perspectives

Your Firm’s Success in 2025? Experts Say…

JD Supra Perspectives on

Top professional services experts share game-changing strategies for 2025. ...more

Stefanie Marrone Consulting

Will Law Firm Marketing Change Under the Trump Administration?

While law firm marketing isn’t directly dictated by who’s in the White House, economic policies, regulatory shifts and changes in corporate priorities can all influence how law firms position themselves....more

1,013 Results
 / 
View per page
Page: of 41

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide