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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
JD Supra Perspectives

Capturing the Client Experience in AI

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The fusion of AI with legal marketing is not just a trend; it's a revolution, offering law firms a path to not only survive but thrive in the dynamic world of legal services. Neil Sahota explains....more

The Market Leaders Podcast

Market Leader's Podcast Episode 84: “Change Agent: Establishing True Innovation Goals Within a Law Firm,” with Roberto Pont

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In this episode of the Market Leader’s Podcast, join David Ackert and special guest Roberto Pont, Chief Strategy and Operations Officer at McInnes Cooper, as they engage in an enlightening conversation regarding innovation...more

The Market Leaders Podcast

"Establishing Efficiency and Innovation Standards" with Kelly Harbour – Market Leaders Podcast

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Join David Ackert as he interviews Kelly Harbour, Director of Client Relations and Innovation at Goulston & Storrs, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: • How she overhauled the data...more

JD Supra Perspectives

Out of Adversity Comes Fantastic New Law Firm Creativity

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Law firm leadership: Merry Neitlich looks at the many positives emerging in the legal landscape right now....more

Legal Marketing Association (LMA)

The Law Firm CMO Perspective on COVID-19 & Beyond

Legal Marketing Association (LMA) on

Barbara Malin and Erin Meszaros share their perspective on the current environment and the outlook for the legal industry....more

JD Supra Perspectives

Changes Are Coming to the Legal Industry. Is That So Bad?

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Jeff Berardi with a leadership perspective on what the future holds for law firms....more

JD Supra Perspectives

The Road to Becoming Data-Driven: Q&A With Industry Leader Adam Stock

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A JD Supra interview with Adam Stock as he begins his new role as VP Product Strategy at Foundation Software Group....more

Legal Marketing Association (LMA)

Fostering an Innovative Culture: What Marketing Leaders Can Do

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A perspective by Scott Westfahl, faculty director of Harvard Law School (HLS) Executive Education, writing for LMA Strategies magazine....more

JD Supra Perspectives

The Care and Feeding of a New Kind of Customer: Working with Legal Departments of the Future [Q&A]

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Q&A with NetApp's Connie Brenton and Emily Teuben on how legal departments of the future need to respond to and serve a new type of client....more

JD Supra Perspectives

Law Firm Innovation and Marketing - Collaboration is Key to Success

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What is marketing's role in the innovation process? Stephanie Dorssom with a perspective....more

JD Supra Perspectives

BigLaw Profits: Who's Footing the Bill?

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Matt Fawcett with a perspective on the recent American Lawyer piece on BigLaw profits and what they might mean to clients....more

The Market Leaders Podcast

Reframing Innovation for Better Buy-In - Market Leaders Podcast with Erin Meszaros and Anusia Gillespie

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Join David Ackert as he interviews Erin Meszaros, Chief Business Development and Client Service Officer at Eversheds Sutherland, and Anusia Gillespie, Director of Innovation at Eversheds Sutherland in this episode of the...more

JD Supra Perspectives

Law Firm Leadership: "But, This Is How We've Always Done It..."

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Firms that are not only surviving but thriving are thinking (and acting) outside the box, strategically. Three ways to innovate, by Jenna Schiappacasse. ...more

JD Supra Perspectives

Teaming and Collaboration: The Reality Behind Creating Real Change in Law Firms

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Merry Neitlich with an in-depth look at how the Concerns Based Adoption Model (CBAM) can help foster real change within law firms....more

JD Supra Perspectives

A Podcast for Law Firm Innovation and Inspiration: Q&A with David Ackert

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We recently sat down with David Ackert to discuss his Market Leaders Podcast, and celebrate the program's successful milestone: 100,000 listens!...more

JD Supra Perspectives

Designing the Future of Law Firm Marketing and Business Development: The 5 Stages of Design Thinking

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Primer for an upcoming workshop on how design thinking can impact law firm marketing and business development. ...more

JD Supra Perspectives

Two Old Economy Techniques Silicon Valley Uses to Innovate (And The Lesson for Law Firms)

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Innovators in legal should consider what companies like Proctor & Gamble taught designers at Apple, IDEO, Google and elsewhere. Lann Wasson with a perspective....more

JD Supra Perspectives

Law Firm Leaders: It's Time to Address Data Poverty

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Data is one of those things that we have to start embracing as the industry changes in order to stay relevant. Lindsay Griffiths with a perspective....more

JD Supra Perspectives

Human-Centered Design and Business Development - LeftFoot Podcast with Cat Moon

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A Mindset of Curiosity and Empathy Today’s guest is Cat Moon, a practicing lawyer, educator and business leader with more than 20 years of experience in human-centered design, agile project management, strategic...more

JD Supra Perspectives

In-House Perspective: Use Legal Products to Serve Clients, Create Relationships, and Drive Business

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Innovative value-added services provide a means to service clients and drive business when the traditional methods of outreach will not suffice. Here's how to plan your approach....more

Legal Marketing Association (LMA)

Fostering an Innovative Law Firm Culture - LMA Podcast #25

Legal Marketing Association (LMA) on

The January/February issue of Strategies magazine focuses on the ways in which to develop as a leader in legal marketing/business development. The issue offers a variety of perspectives coming from many different voices...more

Legal Marketing Association (LMA)

Artificial Intelligence Is the Future of Everything, Right? Not So Fast...

Legal Marketing Association (LMA) on

How can law firms leverage AI to your advantage, as well as to the advantage of clients, partners and staff?...more

JD Supra Perspectives

5 Lessons for Law Firm Marketers from HubSpot's INBOUND 2017 Conference

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Conference notes from Stefanie Knapp, who recently attended HubSpot's INBOUND 2017 and offers thoughts about what such an event can teach legal marketers....more

Legal Marketing Association (LMA)

Voice of the Client: Ama Romaine, General Counsel, Johns Hopkins University Applied Physics Laboratory

Legal Marketing Association (LMA) on

The LMA's ongoing 'Voice of the Client' series turns to Ama Romaine, GC at Johns Hopkins University Applied Physics Laboratory for in-house insights....more

JD Supra Perspectives

Duly Noted: What In-House Attorneys Want From Outside Counsel

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Voice of the client. Notes from the 5th annual In-House Summit, a GC panel hosted in Palo Alto, California, by the LMA Silicon valley City Group....more

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