Marketing Perspectives, Content Strategy, Social Media

Bluesky and Your Law Firm: Should You Make the Jump?

Omnizant on 5/15/2025

With X (formerly Twitter) facing criticism and decline, many professionals are exploring alternatives like Bluesky. This decentralized platform is demonstrating strong results so far—but is it worth your time and effort?...more

How Law Firms Can Use Generative AI to Enhance Social Media Marketing

Good2bSocial on 4/8/2025

Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging...more

No one talks about this hidden benefit of regularly producing thought leadership

Copo Strategies + Law Firm Editorial Service on 2/19/2025

Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more

Want to produce better thought leadership in 2025? Be a social media lurker

Copo Strategies + Law Firm Editorial Service on 1/16/2025

Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

International Lawyers Network on 12/23/2024

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

A Marketing Minute with NP Strategy | Crafting Your Social Media Playbook: Key Strategies to Stay Ahead

Maynard Nexsen on 11/25/2024

For PR professionals, monitoring trends isn’t just a strategic advantage; it’s essential to maintaining relevance and effectively engaging audiences. NP Strategy Specialist Maryanne Grinnell shares how to leverage social...more

How Law Firms Can Leverage New Features on Threads for Enhanced Social Media Engagement

Good2bSocial on 8/22/2024

As social media continues to evolve, so too must the strategies that law firms use to engage with their audience. Meta’s Threads app has recently introduced a suite of new features that can be particularly beneficial for law...more

TortsCenter Podcast | Episode 4 | The Bold and the Branded

Segal McCambridge on 8/5/2024

In this episode of the Tort Center podcast, hosts Carla Varriale-Barker and Courtney Dunn are joined by Laurajean (LJ) Holmgren, Deputy Academic Director in Columbia University's Sports Management Program. LJ discusses her...more

How to Create a LinkedIn Newsletter for Your Law Firm’s Company Page

Good2bSocial on 6/10/2024

LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options....more

13 Demand Generation Strategies to Implement for Law Firms

Good2bSocial on 4/23/2024

The realm of law is often associated with tradition and steadfast principles, yet even the most venerable institutions find themselves adapting to the changing landscape of business and technology. The concept of demand...more

Content Marketing for Law Firms: 12 Tips for Creating Engaging Content

Good2bSocial on 4/19/2024

Content marketing for law firms provides plenty of opportunities for lawyers and law firms to develop unconventional and innovative ideas and strategies. Below are some tips to create engaging and remarkable content for your...more

LinkedIn Pages: New Features for Legal Professionals

Good2bSocial on 4/18/2024

LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and...more

How Law Firms Can Use Social Media to Boost Their Demand Generation Efforts

Good2bSocial on 4/10/2024

In a world where a hashtag can break a story and a tweet can shape an opinion, the power of social media remains unmatched. While the legal industry has been slow to adopt these digital landscapes, there’s a rising tide of...more

Content Ideas to Boost Demand Generation for Law Firms

Good2bSocial on 3/22/2024

Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more

Sharing the Spotlight: Amplify Your Business Growth Through Strategic Content Collaboration

International Lawyers Network on 2/20/2024

In today’s landscape of business and relationship development, sharing content has become a cornerstone strategy. While it might seem counterintuitive to share the limelight with others by quoting or referencing them in your...more

What 2,886 newspapers can teach law firms about thought leadership

Copo Strategies + Law Firm Editorial Service on 2/20/2024

Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers - According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more

Turning Content into Connections: The Power of Relationship Marketing

International Lawyers Network on 2/13/2024

Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more

5 Marketing Mistakes That Are Holding Your Law Firm Back

Omnizant on 1/25/2024

Mistakes are normal, like buying parsley instead of cilantro. But that’s a $2 mistake that probably only cost you your pride—in legal marketing, mistakes become a lot more costly. We’ve seen it all in our 15+ years of...more

16 LinkedIn Marketing Best Practices for Law Firms

Good2bSocial on 1/18/2024

With over 875 million users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional...more

Your personal LinkedIn posts are damaging your professional brand

Copo Strategies + Law Firm Editorial Service on 11/28/2023

Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand. Let’s talk about a problem I’m seeing with LinkedIn posts these...more

Building a law firm through 100K social media followers - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on 11/22/2023

[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Stop stressing out about the ROI of your thought leadership

Copo Strategies + Law Firm Editorial Service on 10/25/2023

Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it. If you are investing in thought leadership, don’t worry about getting a quick ROI from it. Thought leadership is...more

The Halo Effect and Marketing: What Law Firms Should Know

Omnizant on 9/21/2023

Did you ever see that Snickers ad with Betty White? And didn’t that 30 second celebrity endorsement make you like the Snickers brand so much more? That’s called the halo effect, and you can use it to boost public perception...more

A Lawyer’s Guide to Writing Successful Marketing Video Scripts

Good2bSocial on 7/26/2023

All great video marketing campaigns start with great video scripts. Voiceover, music, visuals—these all enhance your story, but that story needs to be on paper first. Your creative team can only do so much to enhance your...more

Building a law firm off of 1.7 million TikTok followers - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on 7/19/2023

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

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