News & Analysis as of September 19, 2024

Innovation

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

The Law Firm CMO Perspective on COVID-19 & Beyond

Legal Marketing Association (LMA) on 5/1/2020

Barbara Malin and Erin Meszaros share their perspective on the current environment and the outlook for the legal industry....more

Marketers, Prove Your Value to Firm Partners with Data

JD Supra Perspectives on 12/16/2019

When you are able to back up your opinions with data, then even lawyers have a hard time arguing....more

The Road to Becoming Data-Driven: Q&A With Industry Leader Adam Stock

JD Supra Perspectives on 11/11/2019

A JD Supra interview with Adam Stock as he begins his new role as VP Product Strategy at Foundation Software Group....more

The Care and Feeding of a New Kind of Customer: Working with Legal Departments of the Future [Q&A]

JD Supra Perspectives on 10/7/2019

Q&A with NetApp's Connie Brenton and Emily Teuben on how legal departments of the future need to respond to and serve a new type of client....more

Law Firm Innovation and Marketing - Collaboration is Key to Success

JD Supra Perspectives on 5/30/2019

What is marketing's role in the innovation process? Stephanie Dorssom with a perspective....more

The Impact of Variation

JD Supra Perspectives on 10/17/2018

Global Chief Talent Officer at Dentons, Jay Connolly, with a perspective on the power of using variation to re-engage, inspire, and innovate....more

Stop It With “Innovation,” Already

JD Supra Perspectives on 4/4/2017

Here's an innovative thought for law firm marketers: Stop chasing the next big thing. Just do the right things better....more

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