News & Analysis as of September 22, 2024

Young Lawyers

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

How Law Firm Associate Professional Development and Marketing Can Be Intertwined

JD Supra Perspectives on 10/26/2023

Sheenika Gandhi shares practical tips on how lawyers can advance their skills while also setting up opportunities for marketing and business development....more

Voice of the Client – Comments & Takeaways from a Thomson Reuters General Counsel Panel

JD Supra Perspectives on 2/16/2023

Eric Dewey shares his notes, and valuable General Counsel insights, from the 30th Annual Thomson Reuters Marketing Partners Forum....more

3 Magic Questions for Better Business Development

Legal Marketing Association (LMA) on 1/11/2022

By utilizing these questions, you will be able to uncover key information on your client or prospect, and develop a better business plan....more

The Care and Feeding of a New Kind of Customer: Working with Legal Departments of the Future [Q&A]

JD Supra Perspectives on 10/7/2019

Q&A with NetApp's Connie Brenton and Emily Teuben on how legal departments of the future need to respond to and serve a new type of client....more

Law Firm Content Strategy: How to Use Reader Data to Understand Clients & Broader Market Trends

Beacon Insights by JD Supra on 9/10/2019

A study in smart data: see how Clinton Gary's marketing & BD team uses reader data to create meaningful face time with clients and prospects and monitor key movements in key industries....more

Using Business Intelligence to Innovate - Market Leaders Podcast with Iris Jones of McNees, Wallace & Nurick

The Market Leaders Podcast on 11/20/2018

Join David Ackert as he interviews Iris Jones, Chief Business Development & Marketing Officer at McNees, Wallace & Nurick on this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How Iris' award-winning...more

The Language Barrier: How to Help Lawyers Listen Actively and Communicate Strategically

JD Supra Perspectives on 10/11/2018

As client service and business development coaches in law firms, we can help our attorneys navigate tough conversations, actively listen to the voice of the client, and suggest alternative approaches to communication. Here...more

11 Ways to Strengthen Your Existing Relationships Today and Bring in More Business

Stefanie Marrone Consulting on 9/12/2018

Tips for lawyers at any level to increase their books of business by focusing on cultivating and strengthening relationships....more

A Model for Dynamic Business Development Culture - Market Leaders Podcast with Jennifer Mir of Munger, Tolles & Olson

The Market Leaders Podcast on 8/10/2018

Join David Ackert as he interviews Jennifer Mir, Director of Practice Development at Munger, Tolles & Olson. Tune in to hear them discuss: - Munger U: the firm's internal attorney education program that encourages proactive...more

Coaching Lawyers for BD Success - Market Leaders Podcast with Jenna Schiappacasse of Rosenberg Martin Greenberg

The Market Leaders Podcast on 6/1/2018

Join David Ackert as he interviews Jenna Schiappacasse, Director of Marketing and Business Development at Rosenberg Martin Greenberg. Tune in to hear them discuss: - Jenna's methodology for providing BD coaching to a focused...more

11 Writing Tips to Engage & Keep An Audience (From Thought Leaders Who've Done It)

JD Supra Perspectives on 3/23/2018

Eleven insights and action tips and being known for your writing, from recipients of JD Supra's 2018 Readers' Choice Awards....more

3 Ways Attorneys Can Generate Business Development Leads With Their Speaking Gigs

JD Supra Perspectives on 3/15/2018

How to turn a simple speaking engagement at your favorite trade association conference into an effective and (hopefully) lucrative mechanism for generating qualified business development leads....more

How to Write Client Alerts That Stand Out

JD Supra Perspectives on 9/5/2017

Write to be read! Clear, actionable takeaways for all writing lawyers by Laurie Cunningham, Baker McKenzie's Manager of Global Editorial Projects....more

3 CRM Tips for Attorneys On How To 'Work' Relationships

JD Supra Perspectives on 8/30/2017

How to take a more structured approach to deepening relationships - by Bill Vannerson, Business Development Manager, CRM at Kirkland & Ellis LLP....more

Why You Must Google Yourself Regularly and Protect Your Online Professional Brand

Stefanie Marrone Consulting on 8/10/2017

It has never been more important to know what your online persona looks like, and to go one step further and regularly audit it....more

The Write Stuff: How One Law Firm Motivates Its Attorneys to Write for Business Development

JD Supra Perspectives on 5/11/2017

One of my biggest obstacles has been convincing the attorneys in my firm to write. Here's how I did it....more

Show vs. Tell - How to Create A Strong Lawyer Bio

Stefanie Marrone Consulting on 4/11/2017

The latest in our series of inside perspectives by marketing, communications, and business development professionals doing excellent work at law firms today, with a perspective on lawyer bios....more

5 Ways to Help Your Blog Posts Stand Apart

JD Supra Perspectives on 4/5/2017

An inside perspective: 5 ways lawyers can make their writing stand out in the noisy online landscape. ...more

The Inside Story: In Networking 2.0, Know Your End Game

JD Supra Perspectives on 3/14/2017

To be successful at networking, you know what you're in it for. You need ... well ... a strategy....more

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