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Marketing Perspectives › Law Firm Partners › Client Retention

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
Stange Law Firm, PC

Moving toward an exclusively digital marketing strategy

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An effective marketing strategy is critical for most law firms. Without new clients coming into the law firm, most law firms would not survive. New clientele is particularly important in areas of the law where repetitive...more

Stange Law Firm, PC

Email marketing: Are you feeding the chimp?

Stange Law Firm, PC on

Marketing a law firm can be increasingly challenging. Finding new employees to work for a law firm can also be equally challenging. One way a law firm can help itself is through email marketing. Email marketing can be...more

International Lawyers Network

Client Centricity in Practice - Part Two

International Lawyers Network on

Last week, we brought you part one of our session from Rio, “Client Centricity in Practice,” moderated by Melissa Kanô and Alexandre Pessoa of KLA Advogados, who were joined by Waldemar Thiago Junior, Vice President, Managing...more

International Lawyers Network

Client Centricity in Practice – Part One

International Lawyers Network on

We recently held the ILN’s Annual Conference in Rio de Janeiro, and as part of the business sessions, our host firm, KLA Advogados, invited one of their clients to speak about “Client Centricity in Practice.” It was an...more

Omnizant

[Webinar] Video Marketing for Attorneys: Leveraging Video Content to Connect With (and Convert) Prospective Clients - June 15th,...

Omnizant on

Videos have become the most popular choice for content consumption online. In fact, over five billion videos are watched on YouTube every day. Is your firm producing videos that will deliver value to clients and prospective...more

Legal Internet Solutions Inc.

[Webinar] From Blank Screen To Blog Post: A Blog Writing Workshop For Attorneys - April 27th, 12:00 pm ET

Legal Internet Solutions Inc. on

Join us for a workshop that will take you from staring at a blank screen to writing about topics that resonate with your prospects and clients. We know that writing to market your practice is different than writing a brief,...more

Nancy Myrland - Myrland Marketing & Social...

[EP. 50] How Soon Should You Contact A Potential Client?

Nancy Myrland - Myrland Marketing & Social... on

There are a time and a place for follow-up with potential clients. In today's episode of Legal Marketing Minutes, I talk about how to NOT become a professional stalker. Join me for a few minutes while I share an example of...more

JD Supra Perspectives

Voice of the Client: 10 Ways to Achieve Alignment Between In-House and Outside Counsel

JD Supra Perspectives on

Gonzalo Ruiz, formerly of The Coca-Cola Company and Sony, with a perspective on the ideal working relationship between in-house and outside counsel....more

JD Supra Perspectives

The Language Barrier: How to Help Lawyers Listen Actively and Communicate Strategically

JD Supra Perspectives on

As client service and business development coaches in law firms, we can help our attorneys navigate tough conversations, actively listen to the voice of the client, and suggest alternative approaches to communication. Here...more

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