News & Analysis as of September 22, 2024

Today's Popular Updates

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Artificial Intelligence: 5 Steps Law Firms Can Take Starting Today

Nancy Myrland - Myrland Marketing & Social... on 6/13/2024

Artificial Intelligence and Generative AI, or Gen AI, can be overwhelming. I want you to make sure you are not falling too far behind because you are overwhelmed or confused. In this brief episode of Legal Marketing...more

How to Craft a Forward-Looking Marketing and Business Development Strategy for Law Firms in 2024

Stefanie Marrone Consulting on 10/17/2023

Stefanie Marrone looks at how to devise a strategy tailored to your firm’s needs....more

The ChatGPT Blueprint: 5 Strategies for Marketing and Business Development Success

Legal Marketing Association (LMA) on 7/7/2023

Rebecca Edwards Hnatowski shares five smart ways to leverage ChatGPT to streamline your marketing and business development efforts....more

5 Tech Trends for Legal Marketers to Watch

Legal Marketing Association (LMA) on 10/12/2022

For firms seeking to digitally transform their operations across the client lifecycle, the answer lies not in the procurement of multiple, disparate applications that don’t talk to each other or that create fragmented data...more

5 Legal Marketing Predictions and Insights — Firm Leadership Q&A with Gina Rubel

JD Supra Perspectives on 7/7/2022

In this JD Supra exclusive, Gina Rubel shares her legal marketing predictions and insights – some of which may surprise you....more

How This Am Law 100 Firm Built Its Marketing Technology Stack

Legal Marketing Association (LMA) on 6/17/2022

Bill Turner, chief strategy officer, and Drew Hawkins, director of digital marketing, oversee marketing and communications efforts for the U.S. arm of the global law firm Womble Bond Dickinson (U.S.) LLP (WBD). Together, they...more

New Year, New Legal Focus: The Impact of Cryptocurrencies and Blockchain Law

Legal Marketing Association (LMA) on 1/27/2021

The emergence of the token-based economy, allowing people to buy and sell goods using new types of currencies, will have far reaching legal ramifications....more

5 Reasons Why Content Marketing Offers the Best ROI for Law Firms in 2019

JD Supra Perspectives on 12/13/2018

Among all the alternatives, Content Marketing (aka Thought Leadership) offers the best marketing ROI for law firms in 2019. Jay Harrington explains why....more

3 Requirements of a Successful Law Firm Content Marketing Plan

JD Supra Perspectives on 3/2/2018

Don't mistake having the means to publish with having an audience....more

“We need a sidewalk” – strategy is the ultimate reminder of why we do what we do

JD Supra Perspectives on 3/20/2017

Strategy answers the question “what problem(s) are we trying to solve?” and stops cold the territorial nitpicking that can lead an organization from focus to folly. ...more

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