Marketing Perspectives, Young Lawyers, Firm Leadership

Hsu Untied interview with John Wayne Horton, Partner at Lowenstein Sandler
Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest Sian Story
Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast
Five rules for building trust with the audience so you can build a following
Jose Casal Reflects on Living His Father's Dream and Creating a New Hispanic Culture in the U.S.
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass
Thought leadership is a potent client service tool you didn't know you had
Leor Franks of Kingsley Napley on Stepping Up: The Journey from CMO to Board-Level Strategist - Passle's CMO Series Podcast EP154
Hsu Untied interview with Laurie McNamara, Partner at Wilson Sonsini
Taking the Pulse of the Legal Industry Using High-Level Data: On Record PR
How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass
Here's why Costco should inspire your thought leadership efforts
Hsu Untied interview with Scott Luftglass, Partner at Fried Frank
Hsu Untied interview with Eric Sibbitt, Partner at Paul Hastings
EP2 CMO Series Digital Masterclass: Placing Thought Leadership At The Heart Of Your Online Brand
Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast
Hot Topics in International Trade - Managed Services and FTZs
Hsu Untied interview with Tim Best, Partner at Gunderson
Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence

5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)

JD Supra Perspectives on 8/16/2024

Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the...more

A Go-to-Market Checklist for Midsized and Boutique Law Firms

JD Supra Perspectives on 8/8/2024

Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more

How to Prioritize Marketing and BD Activities at a Mid-Sized Law Firm: Office Hours with Laura Hudson (Pt. 1 of 2)

JD Supra Perspectives on 5/28/2024

One of two updates, Paul Ryplewski recaps a recent 'Office Hours' session with longtime JD Supra friend and client, Laura Hudson, CMO at Ward and Smith....more

Market Leaders Podcast Episode 92: Leveraging Thought Leadership and Data-Driven Strategies in BD with guest Adrian Lürssen

The Market Leaders Podcast on 4/29/2024

Join host David Ackert as he explores business development in the digital age with guest Adrian Lürssen. Adrian is Co-Founder and VP Strategic Development at JD Supra, a leading online publishing and targeted content...more

Legal Prompt Engineering: Fast Becoming the Important AI Skill in Legal Services

JD Supra Perspectives on 4/11/2024

AI's capabilities are vast – however, to harness its capabilities fully, lawyers must become adept in the art of prompt engineering....more

Hsu Untied interview with Jason Murata, Partner at Axinn

Hsu Untied (by Richard Hsu) on 2/29/2024

An interview with Jason Murata, Partner at Axinn by Richard Hsu...more

Hiring Best-Fit Lawyers: Why AI Has Changed the Game on Firm Recruiting

JD Supra Perspectives on 2/23/2024

Imagine a recruitment process where bias is minimized, efficiency is maximized, and the best candidates are identified with a precision that human intuition alone cannot achieve. This is the vision AI brings to legal...more

Scott Love on How to Become a Rainmaker – The Thought Leadership Project

JD Supra Perspectives on 1/19/2024

Legal recruiter, podcast host, and author Scott Love breaks down what it takes to become a rainmaker with Jay Harrington and Tom Nixon on the Thought Leadership Project. Scott shares the many lessons he’s learned while...more

Is Your Content Skimmable or Skippable?

JD Supra Perspectives on 11/17/2023

Very few content creators go into a piece of writing with the notion, “I hope readers skim this piece!” But, in fact, that’s exactly what you want them to do. Tom Nixon explains....more

How Law Firm Associate Professional Development and Marketing Can Be Intertwined

JD Supra Perspectives on 10/26/2023

Sheenika Gandhi shares practical tips on how lawyers can advance their skills while also setting up opportunities for marketing and business development....more

3 Easy Tactics to Build a Winning Content Strategy

JD Supra Perspectives on 10/12/2023

A recap of a recent Office Hours session with top eDiscovery writer, EDRM's Kaylee Walstad....more

Omaha: The Xs and Os of Business Development

JD Supra Perspectives on 9/21/2023

It’s game time. Rebecca Hnatowski recommends a few plays to add to your marketing & BD playbook this season....more

How to Turn Your LinkedIn Followers Into Actual Business

Stefanie Marrone Consulting on 8/29/2023

Stefanie Marrone shares strategies to transition your online engagements into tangible business opportunities....more

Beyond Senior Attorneys: Making Business Development a Firm-Wide Effort

Stefanie Marrone Consulting on 8/23/2023

While many believe that business development is primarily a responsibility of partners or senior attorneys, it’s essential to recognize that a team-oriented approach often yields the best results. Stefanie Marrone explains....more

How Law Firms Can Build a Stronger Internal Culture

Stefanie Marrone Consulting on 6/5/2023

Stefanie Marrone shares key takeaways on law firm culture from her recent panel presentation at the ARK Conference 2023....more

What's So Special About Content That Supports Business Growth?

JD Supra Perspectives on 5/4/2023

Robin Oliver shares important takeaways for thought leaders from a recent conference presentation on content marketing and storytelling....more

Market Leaders Podcast Episode 77: “A Fresh Approach to Lateral Partner Recruiting” with Scott Love

The Market Leaders Podcast on 3/30/2023

In this episode, David Ackert chats with Scott Love, President of The Attorney Search Group and a leading authority in legal recruiting, about three critical firm growth strategies: encouraging lawyers to expand their books...more

Voice of the Client – Comments & Takeaways from a Thomson Reuters General Counsel Panel

JD Supra Perspectives on 2/16/2023

Eric Dewey shares his notes, and valuable General Counsel insights, from the 30th Annual Thomson Reuters Marketing Partners Forum....more

Market Leaders Podcast Episode 73: “Cultivating a BD Mindset with Associates” with Katie Munroe

The Market Leaders Podcast on 2/15/2023

Market leaders are skilled at finding opportunity in the places most people overlook. In this week's episode of the Market Leaders Podcast, Katie Munroe, Chief Marketing Officer at Zuckerman Spaeder LLP, describes how she...more

Use Awards Strategically to Inspire Authors and Boost Your Content Marketing Program

JD Supra Perspectives on 2/8/2023

Getting your authors to generate targeted content on a consistent basis can be much like coaching: you are responsible for the team results, but don't always have control over their effort....more

[Webinar] Effective Marketing and Business Development Strategies for Small and Mid-Sized Law Firms — Part II - June 23rd, 12:30...

Stefanie Marrone Consulting on 5/12/2022

Join Chris Fritsch and Stefanie Marrone for part two of their webinar series on doing more with less: effective marketing strategies for small- and mid-sized law firms....more

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