Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast
Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts - Passle's CMO Series Podcast
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
Passle's CMO Series REPRESENTS: Lucie Allen & Silvia Van den Bruel on Normalizing #MenopauseMatters
Thought leadership is a potent client service tool you didn't know you had
Hot Topics in International Trade - Managed Services and FTZs
Science can't clone you, but your thought leadership content can
Thought leadership provides air support for your business development ground game
The FTC’s Proposed Rule Banning Deceptive Reviews and Testimonials
Elizabeth Anscombe of Nardello & Co. on Building Trust in Confidential Services - Passle's CMO Series Podcast EP148
CMO Series Podcast Special - The Highlights from CMO Series Live in New York
Don't chase eyeballs with your thought leadership. Chase these two things instead.
Thought leadership is also a client and referral source retention tool
Nick Andrews of Knight Frank on The Changing Nature of Building Trust in Professional Services Marketing - Passle CMO Series Podcast EP143
Yes, your firm should create bingeable thought leadership content
Thought leadership is a process, not a product
Law Firm ILN-telligence Podcast | Episode 91: Amanda Schneider | Epstein Becker Green
Four unexpected lessons about writing that lawyers can learn from cake decorating competitions
Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services? - Passle's CMO Series EP140
CMO Series Podcast LIVE - Erin Stone Dimry on Positioning Your Firm as the Go-To Choice
The Diversity, Equity, and Inclusion landscape is ever-changing, but there is one critical aspect that is often overlooked - accessibility. On this episode of CMO Series REPRESENTS, we are honoured to speak with Tim Dixon,...more
Holland & Knight's Diversity Council and LGBTQ Affinity Group were proud to celebrate Pride Month and engage in the conversation for equality and embrace our diverse community by coming together without exception and...more
In an ideal world, marketers would have endless budgets to invest in new programs or experimental initiatives. But in reality, law firm marketing budgets are often limited around what’s proven to work — which looks different...more
Diversity, Equity and Inclusion. Nearly all law firms have a DEI policy in place but how many are truly progressive when it comes to creating an inclusive and equitable environment for lawyers and business professionals to...more
On the second episode of CMO Series REPRESENTS, we continue the conversation with leading women in professional services marketing. This week, we discuss the importance of bringing your authentic self to the workplace. We’re...more
Diversity, Equity and Inclusion. Most law firms have a working group or committee in place to create, communicate and manage their DEI strategy. While these initiatives are well-intended, they can be difficult to...more
In this episode of On Record PR, Gina Rubel goes on record with Kelly Phillips Erb, attorney, writer, and blogger. Kelly is a Team Lead for Insights & Commentary at Bloomberg Tax. Her job is to tell stories about tax and help...more
The Children’s Advertising Review Unit (or “CARU”) has guidelines that apply to ads directed to children who are under 12 years old. A lot has changed since the guidelines were last updated in 2006, and CARU recently...more
Be part of this renowned event which shape the law, policy and proceedings of Canadian advertising and marketing law. Attend the Canadian Institute’s 27th Annual Virtual Conference on Advertising & Marketing Law to delve...more
2020 has been a transformative year in talent acquisition. Multiple dynamics – the social justice movement, the Covid-19 pandemic, a global recession, the widespread adoption of remote operations, the increased installation...more
Author’s note: This article is written from the perspective of a white, cisgendered legal marketing professional, and its call to action is directed at those with similarly situated identities. It is not meant to direct or...more
Over the past year, millions of Americans coast-to-coast poured into the streets to protest racial injustice. This uprising, which was striking in its size, breadth, and staying power, has thrust our nation into a...more
In this episode of On Record PR, Gina Rubel went on record with Gia Altreche, the director of business development and marketing at Newmeyer Dillion. Gia leads the firm’s client engagement strategies to expand relationships...more
Some interesting links we found across the web this week: When It’s Time to Pivot, What’s Your Story? Part of starting your own business is telling a story as to why it matters. What problem are you solving? How are you...more
With just days into the new year, are you embracing the new year as an opportunity for your own personal and professional growth and development? Or, are you already dreading what the new year will bring and counting the days...more