Ryan Evans of Jones Walker on Turning Thought Leadership Into a World-Class PR Pipeline - Passle's CMO Series Digital Masterclass
Yes, you should write about legal/business developments even when your competitors have written about them
Legal News Headlines vs. Reality
Podcast – "Nature Abhors a Vacuum." So Does the Media
Podcast - Understanding the Media
How Law Firms Turn Trusted Voices into Reputation Capital: On Record PR
From Concerts to Crisis: Navigating Workplace Scandals — Hiring to Firing Podcast
Sunday Book Review: September 21, 2025, The Books on Communications for September Edition
Litigation Communications Strategies for High-Stakes Cases: On Record PR
Trends Impacting Integrated Marketing Strategy in 2022: On Record PR
Bloomberg Tax Journalist Kelly Phillips Erb, aka @Taxgirl, Talks Media Relations, Diversity and How Taxes are Fun: On Record PR
How Best to Work with Legal Media with Gina Passarella, Editor-in-Chief at ALM Media: On Record PR Episode 1
The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations - LMA Podcast
As I celebrate the 24th anniversary of my blogging this week, I thought I’d share my ten cents about dealing with journalists since I’ve been quoted through the years quite a bit. During the height of the Sarbanes-Oxley...more
Crafting a strong media pitch is a deliberate process. It requires more than just a compelling idea; it demands thoughtful targeting, clear communication and strategic follow-through....more
In public relations, reputation is everything – for clients, organizations and the professionals shaping the story. The Accreditation in Public Relations (APR) designation highlights a clear standard for excellence, grounded...more
The phone call came at 4:47 p.m. on a Friday – never a good sign. A Fortune 500 client’s general counsel was facing a crisis: a former employee had just filed a high-profile discrimination lawsuit with allegations designed to...more
Major workplace accidents present a variety of legal challenges. While cooperating with a governmental agency (OSHA/MSHA/PHMSA/CSB or other) during an accident investigation, the decisions you make can have an impact on the...more
The High Court has refused to compel The Guardian newspaper to disclose the identity of an alleged source of non-public court information. The judgment emphasises the high bar for obtaining a Norwich Pharmacal order...more
Financial services firms too often treat public relations the same way they treat a fire extinguisher — they want it nearby, but they’d rather never use it. They turn it on for a deal announcement, call an agency when a...more
Ryan Murphy’s dramatization of the relationship between Carolyn Bessette Kennedy and John F. Kennedy Jr. offers an extreme illustration of a workplace issue that employers increasingly face—when an employee’s personal profile...more
When people hear I’m both a public relations professional and a volunteer firefighter, they often raise an eyebrow. “Those are worlds apart,” they say. On the surface, they’re right: One involves press releases, pitches and...more
The smartest PR strategy for law firms isn’t creating more content, it’s repurposing existing expertise and turning that powerful thought leadership into media opportunities. In today’s episode of CMO Series Digital...more
Most law firms think they have a digital strategy. What they actually have is a collection of disconnected tactics running on autopilot while competitors eat their lunch....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the importance of attorneys going "on the record" through their thought leadership to cover legal and business developments...more
Sarah Sawyer and Russell Berger explain why legal headlines can be misleading and why readers should look beyond buzzworthy quotes and incomplete reporting. They emphasize that law is nuanced, depends on procedural history...more
In a high-profile case, if you do not fill the silence, someone else will. In this episode of "The Trial Lawyer's Handbook," litigation attorney Dan Small continues discussing his representation of former Louisiana Gov. Edwin...more
In Latin America, scandals involving executives, politicians, business leaders, and economic groups present distinctive characteristics compared with other jurisdictions....more
The layoffs hitting the Washington Post are significant and further shrank one of the nation’s largest, by journalist head count, text-focused media outlets. As an avid news consumer, and someone who lives in the D.C. area,...more
Law firms preparing for and kicking off their PR effort in 2026 face an environment that continues to change constantly. Preparation and planning determine whether a firm leads or reacts. Originally Published in The Legal...more
The sudden onset of a crisis can pose an existential threat to your non-profit organization, especially since your reputation is your most valuable strategic asset. A strong reputation is often the primary driver of financial...more
In this episode of "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small underscores the importance of understanding the media as a trial attorney. He recounts lessons learned from a high-profile...more
From the C.O.P.E.S. method to “rules and tools,” Gina Rubel and Jennifer Simpson Carr unpack what really moves the needle: speaking invites, media citations, backlinks, and peer referrals. Plus, a 5-step framework to activate...more
Reputational risk has become one of the most significant threats facing organizations today. While internal investigations once focused mainly on financial misconduct, modern challenges increasingly arise from cultural...more
As public relations professionals navigate an increasingly complex media landscape while preparing for upcoming budget cycles, Muck Rack’s 2025 State of PR report provides critical insights into the industry’s current...more
The 2025 Chief Marketing Officer Survey from the Legal Marketing Association and Above the Law takes the pulse of nearly 100 legal marketing and business development leaders across firms of all sizes. The findings confirm...more
In a word, attorneys are advocates. Our role is to effectively represent our clients with an eye toward accomplishing the client’s goals. There are many resources available for us to do so, but there are also limits....more
In this episode of Hiring to Firing, hosts Tracey Diamond and Emily Schifter delve into the viral Coldplay kisscam incident that led to the resignation of two top executives. Joined by Kristin Jones, Troutman Pepper Locke...more