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Media Relations Content Strategy

JD Supra Perspectives

Is This Worth a News Conference? Five Questions Every Lawyer Should Ask Before Gathering the Media

JD Supra Perspectives on

A news conference can be a powerful tool to garner support and highlight important issues. However, it also carries risks that must be managed meticulously. ...more

Legal Marketing Association (LMA)

Achieving Success When Seeking Coverage by National Business Journalists: A Q&A With The Playbook Editor-in-Chief Ty West

When expanding your efforts to achieve national business coverage, there are certain best practices that can help produce impressive results....more

Furia Rubel Communications, Inc.

Bloomberg Tax Journalist Kelly Phillips Erb, aka @Taxgirl, Talks Media Relations, Diversity and How Taxes are Fun: On Record PR

Gina F. Rubel, Esq., Founder and CEO, goes on record with Kelly Phillips Erb, attorney, writer, and blogger, to discuss industry trends, the advice she would give lawyers when they pitch the media, how she sources stories,...more

Legal Marketing Association (LMA)

Perfecting the Pitch During the Coronavirus Pandemic

Tips for legal and other PR professionals to maximize success when pitching during the coronavirus pandemic, and for the foreseeable future....more

Furia Rubel Communications, Inc.

How Best to Work with Legal Media with Gina Passarella, Editor-in-Chief at ALM Media: On Record PR Episode 1

How is the legal industry and the way we relate information changing, especially during the coronavirus pandemic? In this episode of On Record PR, join host Gina F. Rubel, Esq., founder and CEO of Furia Rubel Communications,...more

JD Supra Perspectives

Six Ways to Increase Chances of Earned Media Opportunities in 2019

JD Supra Perspectives on

Recap by Heather McMichael of a recent LMA podcast: Prediction, Possibilities, and Problems: What's Coming for Legal PR in 2019....more

JD Supra Perspectives

7 Tips For Law Firm PR and Business Development Teams to Work Together More Effectively

JD Supra Perspectives on

Tactical tips to strive for collaboration in your marketing departments....more

JD Supra Perspectives

The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations - LMA Podcast

JD Supra Perspectives on

For this episode of the LMA Strategies podcast, host Erin West, Media Relations & Communications Manager with Dechert LLP, sits down with John Buchanan of Reed Smith and Cheryl Bame of Bame Public Relations to discuss ...more

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