The FTC’s Proposed Rule Banning Deceptive Reviews and Testimonials
Negative Online Reviews and Reputation Management: Tips for Health Care Practices and Providers
PODCAST: Williams Mullen's Trending Now: An IP Podcast - Advertising & Customer Engagement in the Digital Age - Customer Reviews and Response
How to Find the Identity of an Anonymous Author Online
II-36- Holiday Party Tips, the 2018/2019 Federal Regulatory Agenda, and Noteworthy Cases On Suing and Being Sued
We always say that your law firm website is your most important office location. While that still rings true, ensuring your actual office locations are listed correctly across the Internet is an important part of local search...more
What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
Search engine optimization is as much about what happens off of your website as what happens on it. Most people think of “SEO” as mainly what happens on-page – but off-page is just as important. In this post, we are covering...more
In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more
Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items make the right statement for your firm? What will promote your firm effectively? Review these types of content...more
With so much emphasis on SEO, it can be easy to forget what happens once someone lands on your website. If you’ve done all your legwork through digital channels, you should have some pretty strong traffic coming to your site....more
Maintaining the online presence of your business has multiple facets – from routine posting on social media, updating business hours, and keeping up with website maintenance. The online reputation of your business is what can...more
Every business owner knows there is no avoiding the internet these days, and many businesses effectively use the internet to market and promote their goods and services. What every business owner knows is that when it comes...more
If you’ve performed a search for a local service or business recently, you’ve undoubtedly encountered Google Business Profiles (GBPs) at the top of the search results. When claimed and optimized correctly, these listings can...more
Trust is how you earn clients—and good reviews prove that you can be trusted. Yet many lawyers shy away from asking for reviews. The good news? It’s possible to ethically solicit reviews. The better news? It doesn’t take a...more
The HHS Office for Civil Rights (OCR) recently imposed a $50,000 civil monetary penalty on a dental practice that disclosed patient-identifying information in response to a negative online review. The case is a reminder that...more
Marketing is constantly evolving. Many times, it’s easy to know what works and what doesn’t and to stick with what’s familiar. The only problem with going that route is that you might be leaving opportunities on the table....more
Are you troubled by your low return on investments (ROI) despite all your digital marketing efforts? Then, it might be time to reassess your strategies and discover the digital marketing mistakes that are affecting your firm....more
Last week we quickly pivoted from watching the 24/7 “Map Show” to spending our screen time learning at the ANA 2020 Marketing Law Conference. It was a great three days in Chicago in our pajamas of educational seminars....more