Building a law firm through 100K social media followers - Legally Contented podcast
This lawyer's podcasts nurture his referral relationships and build his brand - Legally Contented podcast
[LEGAL MARKETING MOMENTS] Can Your Personal Brand Hurt Your Firm's Brand?
What is a Personal Brand & Why You Should Care
Big Law attorney strategically builds her personal brand - Legally Contented Ep. 9 - Sarah Sawyer
Olga Mack on building her personal brand (and the future of law) - Legally Contented Ep. 3
Lee Watts of Ashby & Co. Consulting on the power of personal branding in legal marketing - Passle's CMO Series Podcast
[EP. 56] Branding vs. Positioning: What Is The Difference and Do You Need Both?
056: Branding vs. Positioning: What Is The Difference and Do You Need Both?
In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more
Social media has become a social norm. According to Statista there are over 5 billion social media users. In 2023 alone, users spent 151 minutes on average on social media on a daily basis, nearly 2.5 hours of time scrolling...more
Finding innovative ways to stand out in the crowded legal market is more critical than ever. LinkedIn, the world’s largest professional network, has introduced a groundbreaking tool poised to transform legal marketing...more
In the bustling online ecosystem, social media stands not just as a platform for connectivity, but also as a powerful tool for law firms. By understanding the nuances of different social media networks and tailoring content...more
Over the last few years, we have offered a program to our young lawyers, which is an introduction to the ILN that includes networking opportunities, business development, and presentations on international business....more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more
Viral content is sexy. But content that is calibrated to appeal to your target audiences is how you pay the bills. There are some attorneys out there who get bummed whenever their content, like their posts on social media,...more
A strong Instagram following is important, but there is a right way and a wrong way to build one. There’s more at stake than just follower numbers, including brand awareness and engagement. How can you speed up your Instagram...more
A large part of social media strategy involves writing. Unfortunately, many people don’t enjoy writing and even the savviest digital marketers don’t always consider themselves strong writers. Fortunately, there are a few best...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Click these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more
YouTube offers powerful ways to build community and connect through content. The platform has gone through several changes in recent years, making it more user-friendly for both content creators and viewers. Commenting – and...more
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more
Humanizing your law firm can do a lot for your bottom line. That is, ensuring that your firm comes across as relatable and can attract more clients and secure more engagements. Remember that prospects considering a lawyer...more
Video has become a key element of a successful marketing mix; and in fact, has become really important on LinkedIn. Video content has been proven to capture more users’ attention, and audiences are more likely to share video...more
Instagram is always improving their platform, and in order to better compete with TikTok, they’ve stepped up their game. Marketers in particular can really benefit from the new ways to create, organize, and promote content on...more
Kristyn Brophy: Hey, podcast listeners. Welcome to this week’s episode of One More Thing, part of LISI’s podcast, All The Things. I’m your host for this week, Kristyn Brophy, Director of Client Strategy here at LISI, and I’m...more
Twitter is an incredibly powerful tool, and many firms use it to expand their social media following and engagement. But did you know it can also help with increasing search visibility online? In this guide, we are going to...more
If you follow our blog, then you know we are big fans of LinkedIn and like to keep readers up to date on their latest features. Over the past several months, LinkedIn has tried out multiple new tools in a limited capacity....more
Social media is essential to your marketing strategy. Not only will it help gain exposure for your business and increase traffic to your website, but it will also generate conversation about your brand and services. In this...more
As the popularity of video content continues to increase, it’s important to do everything you can to keep people clicking on your videos instead of scrolling. Video thumbnails are needed for video across all platforms...more
If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Online marketing in all its forms is essential to appealing to the...more
Establishing an online brand is essential for developing name recognition and building trust with current and prospective clients. In today’s digital landscape, brand identity is strongly linked to social media presence. By...more
There are only a few industries where the service being sold is actually a particular type of expertise. The legal industry is one such sector. People will choose a law firm based on the knowledge and credibility displayed by...more
Only 1% of LinkedIn’s 260 million monthly users share posts, and those 3 million or so users net 9 billion impressions. What does that mean? Almost no one is leveraging the power of the network, so those who do have a...more
While working to solve the stress of the oft-dreaded “elevator speech,” the helpful folks at Harvard Business Review have presented a new model that, applied broadly, can provide an effective and consistent framework for law...more