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Law School Toolbox Podcast Episode 502: Protecting Your Mental Health in Law School (w/Angela Corbett)
Great Women in Compliance: Exploring the Future of Compliance - Key Takeaways from Compliance Week 2025
Key Discovery Points: Don’t Rush in as an AI Fool!
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Law School Toolbox Podcast Episode 500: The Next Generation of Legal Careers: How AI Is Reshaping Legal Education and Practice
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Innovation in Compliance: The Strength Trap: When Being the Strong One Starts Breaking You – Part 1: Understanding the Hidden Costs of High-Stress Professions
Law School Toolbox Podcast Episode 499: Tips for Better Rest with Sleep Expert Lindsay Scola (Part 2)
Deep Space 9 – Episode 28: Analyzing the Changing Face of Evil
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Law School Toolbox Podcast Episode 498: Tips for Better Rest with Sleep Expert Lindsay Scola (Part 1)
Sports and Compliance: All Things Dodgers
If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more
A firm's brand establishes credibility and attracts clients, while individual attorneys' brands build trust and showcase expertise. Together they create a synergy that enhances the firm’s reputation and market reach. In this...more
In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene McCormick set the stage for an engaging discussion with Alison Arjoon, the Chief Marketing...more
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how our thought leadership content allows us to be in multiple places at once, and how it works for us 24 hours a day, 7...more
When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it. Most attorneys and law firms use thought leadership to establish their knowledge and authority...more
“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value? ...more
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more
Your wisdom differentiates you from peers and competitors. Make sure your thought leadership communicates the wisdom you bring to your clients’ matters. The most effective and persuasive thought leadership is infused with...more
Keeping your thought leadership short gives you more opportunities to get in front of your target audiences while still allowing you to show off your knowledge and wisdom. Lawyers and other professional services providers...more
If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way. While promoting his October 1977 album “Heroes,” the late David Bowie said,...more
If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game. Lawyers and law firms often forget that their content, including...more
Despite what anyone might tell you, sweat the small stuff when it comes to the accuracy of the content you create. I recently heard on a podcast what might have been the worst legal content marketing advice I ever heard. ...more
When writing thought-leadership content regarding developments in the law, attorneys should prioritize value and substance over speed. When attorneys decide to write a blog post, bylined article, or client alert regarding...more
Provide value to consumers of your thought-leadership content by telling them what developments in the law mean for them, and where they should go from here....more
What better way to show your clients and referrals sources that you are an authority regarding the area of law you practice or the industry you serve than to share your thoughts looking back at the previous year and looking...more
Contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. A process-driven thought leadership program is a successful thought leadership program....more
If you are not calibrating the thought-leadership marketing and business development content you publish and put out into the world, you’re making a mistake. If you are not calibrating your content, you are just...more
Use your conversations and your matters as inspiration for your legal thought-leadership marketing and business development content....more
Use this two-pronged approach to go both fast AND deep with your law firm’s client alerts....more
Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more