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Paul Ryplewski shares a recap from his recent 'Office Hours' conversation with Sheenika Gandhi, LMA board member and CMO of Los Angeles-based law firm Greenberg Glusker....more
Sheenika Gandhi shares practical tips on how lawyers can advance their skills while also setting up opportunities for marketing and business development....more
Managers are bombarded with all the new demands that balancing a team in this environment can bring, and often are not handed a go-to playbook for what onboarding should look like. Here are a few helpful tips for smoothing...more
When employees are engaged, the retention, productivity and well-being of everyone — and the organization — increases....more
Adam Severson with a perspective: "Taking a strategic pause to assess isn't cheating or wrong. It’s healthy, helps you calibrate your values and gives you surer footing as you take that next step, wherever it takes you."...more
We caught up with Sally Schmidt, president of Schmidt Marketing, Inc. and founder of LMA, to discuss her career journey and aspirations....more
In-house perspective on using JD Supra Reader Reports from Laura Toledo, Communications and Marketing Manager at Nilan Johnson Lewis....more
Written originally for the LMA Mid-Atlantic Region Newsletter by Lisa Rory and Sarah Abreu, business development managers at Venable LLP....more
How do you differentiate yourself in the legal marketing field? What benefits and innovation to thinking and the practice of law can you offer your clients? In this episode of On Record PR, join the conversation as host...more
Jenna Schiappacasse with three ways a legal sales professional can add value to her firm's prospecting process....more
When you are able to back up your opinions with data, then even lawyers have a hard time arguing....more
Smart takeaways from the 'Startup Legal Marketing session presented by Sheenika Gandhi at LMA Atlanta 2019....more
Samantha McKenna on how to keep a balance to accomplish what needs to be done while protecting the time we have in the office....more
First of three, Q&A between Matt Fawcett, SVP and GC for global data company NetApp, and Dr. Larry Richard, an expert on the psychology of lawyers. ...more
Stefanie Marrone recaps a recent LMA webinar in which law firm CMOs discuss best practices, challenges, and successes from the trenches....more
The hardest times in your life are often those when you grow and learn the most....more
Global Chief Talent Officer at Dentons, Jay Connolly, with a perspective on the power of using variation to re-engage, inspire, and innovate....more
As client service and business development coaches in law firms, we can help our attorneys navigate tough conversations, actively listen to the voice of the client, and suggest alternative approaches to communication. Here...more
Marketers need to prepare for our own internal pitches with the same thought and care that we ask our lawyers to give to their own BD pitches. Here's how....more
Tips for lawyers at any level to increase their books of business by focusing on cultivating and strengthening relationships....more
The latest in-house perspective from Matt Fawcett, senior vice president and general counsel for global data company NetApp....more
From Jenna Schiappacasse, three actionable takeaways for firm marketers considering a transition from internal to external client efforts....more
Marketer and BD manager Jenna Schiappacasse draws inspiration from Abby Wambach's 2018 commencement address to the woman of Barnard....more
Perspective, insight, and survival tips from a 'work in progress' on the front lines of legal marketing....more
Transitioning to a new role change within the same firm is not an easy task, and growing and rebranding oneself among those who have already decided how to define you is even more of a challenge. ...more