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JD Supra Perspectives

Embrace the Challenge – Five Career Tips for Legal Professionals from Firm CMO Sheenika Gandhi

JD Supra Perspectives on

Paul Ryplewski shares a recap from his recent 'Office Hours' conversation with Sheenika Gandhi, LMA board member and CMO of Los Angeles-based law firm Greenberg Glusker....more

JD Supra Perspectives

How Law Firm Associate Professional Development and Marketing Can Be Intertwined

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Sheenika Gandhi shares practical tips on how lawyers can advance their skills while also setting up opportunities for marketing and business development....more

Legal Marketing Association (LMA)

Avoiding Onboarding Mishaps for Managers

Managers are bombarded with all the new demands that balancing a team in this environment can bring, and often are not handed a go-to playbook for what onboarding should look like. Here are a few helpful tips for smoothing...more

Legal Marketing Association (LMA)

Employee Engagement: Communicating for Impact in the Hybrid Environment

When employees are engaged, the retention, productivity and well-being of everyone — and the organization — increases....more

JD Supra Perspectives

Midlife Curious? Good, Embrace the Self-Reflection!

JD Supra Perspectives on

Adam Severson with a perspective: "Taking a strategic pause to assess isn't cheating or wrong. It’s healthy, helps you calibrate your values and gives you surer footing as you take that next step, wherever it takes you."...more

Legal Marketing Association (LMA)

Law Firm Leaders Spotlight With Sally Schmidt

We caught up with Sally Schmidt, president of Schmidt Marketing, Inc. and founder of LMA, to discuss her career journey and aspirations....more

JD Supra Perspectives

How to Use Automation to Leverage JD Supra's 'Reader Reports'

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In-house perspective on using JD Supra Reader Reports from Laura Toledo, Communications and Marketing Manager at Nilan Johnson Lewis....more

Legal Marketing Association (LMA)

5 Tips for Law Firm Business Development in the 'New Normal'

Written originally for the LMA Mid-Atlantic Region Newsletter by Lisa Rory and Sarah Abreu, business development managers at Venable LLP....more

Furia Rubel Communications, Inc.

How To Differentiate Yourself and Your Law Firm as a Legal Marketer with Heather Morse: On Record PR Episode 3

How do you differentiate yourself in the legal marketing field? What benefits and innovation to thinking and the practice of law can you offer your clients? In this episode of On Record PR, join the conversation as host...more

JD Supra Perspectives

3 Key Ways a Legal Sales Professional Adds Value in Prospecting

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Jenna Schiappacasse with three ways a legal sales professional can add value to her firm's prospecting process....more

JD Supra Perspectives

Marketers, Prove Your Value to Firm Partners with Data

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When you are able to back up your opinions with data, then even lawyers have a hard time arguing....more

JD Supra Perspectives

Startup Legal Marketing: Lessons Learned Running a Small Firm Marketing and BD Department

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Smart takeaways from the 'Startup Legal Marketing session presented by Sheenika Gandhi at LMA Atlanta 2019....more

JD Supra Perspectives

My Rules of Three for Busy Executives

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Samantha McKenna on how to keep a balance to accomplish what needs to be done while protecting the time we have in the office....more

JD Supra Perspectives

Getting Real About Wellness in the Legal Industry: Conversation with Dr. Larry Richard (Pt. 1 of 3)

JD Supra Perspectives on

First of three, Q&A between Matt Fawcett, SVP and GC for global data company NetApp, and Dr. Larry Richard, an expert on the psychology of lawyers. ...more

Stefanie Marrone Consulting

Positioning Yourself for Success - Leadership and Management Advice from Top Law Firm CMOs

Stefanie Marrone recaps a recent LMA webinar in which law firm CMOs discuss best practices, challenges, and successes from the trenches....more

Stefanie Marrone Consulting

It's Okay to Fail Sometimes - Your How-To Guide After Getting Fired or Let Go

The hardest times in your life are often those when you grow and learn the most....more

JD Supra Perspectives

The Impact of Variation

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Global Chief Talent Officer at Dentons, Jay Connolly, with a perspective on the power of using variation to re-engage, inspire, and innovate....more

JD Supra Perspectives

The Language Barrier: How to Help Lawyers Listen Actively and Communicate Strategically

JD Supra Perspectives on

As client service and business development coaches in law firms, we can help our attorneys navigate tough conversations, actively listen to the voice of the client, and suggest alternative approaches to communication. Here...more

JD Supra Perspectives

Marketing Perspective: How to Pitch Partners on a New Initiative

JD Supra Perspectives on

Marketers need to prepare for our own internal pitches with the same thought and care that we ask our lawyers to give to their own BD pitches. Here's how....more

Stefanie Marrone Consulting

11 Ways to Strengthen Your Existing Relationships Today and Bring in More Business

Tips for lawyers at any level to increase their books of business by focusing on cultivating and strengthening relationships....more

JD Supra Perspectives

What Does It Take To Be Successful in Law? Listen To These Seven Leaders

JD Supra Perspectives on

The latest in-house perspective from Matt Fawcett, senior vice president and general counsel for global data company NetApp....more

JD Supra Perspectives

Legal Marketer to Client Service Professional: Three Tips for Making the Switch

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From Jenna Schiappacasse, three actionable takeaways for firm marketers considering a transition from internal to external client efforts....more

JD Supra Perspectives

Legal Marketers: Lead, Champion, Demand, Fail ... And Strive To Be Forgotten

JD Supra Perspectives on

Marketer and BD manager Jenna Schiappacasse draws inspiration from Abby Wambach's 2018 commencement address to the woman of Barnard....more

JD Supra Perspectives

"I Get By With a Little Help From My Friends" - Survival Tips From the Front Lines of Legal Marketing

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Perspective, insight, and survival tips from a 'work in progress' on the front lines of legal marketing....more

JD Supra Perspectives

No One Owes You Anything: How To Transition from 'Doer' to Leader in Law Firm Marketing

JD Supra Perspectives on

Transitioning to a new role change within the same firm is not an easy task, and growing and rebranding oneself among those who have already decided how to define you is even more of a challenge. ...more

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