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Professional Development Marketing Client Referrals

Best Era

Want to Be Known for What You’re Great At? Start Acting Like It.

Best Era on

You’re a brilliant litigator. Or maybe you’re a wizard with trusts and estates. Maybe you’ve never lost a zoning appeal.  But if no one knows that? You’re invisible. And you’re leaving influence, impact, and income on...more

Legal Internet Solutions Inc.

Why Lawyers Hate Marketing — and What Marketers Can Do About It

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The work speaks for itself.”...more

Copo Strategies + Law Firm Editorial Service

Want to produce better thought leadership in 2025? Be a social media lurker

Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more

Copo Strategies + Law Firm Editorial Service

Plaintiffs’ firms often make this one mistake when talking to referral sources

Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more

Copo Strategies + Law Firm Editorial Service

Five ways thought leadership can be a magnet for talent

The law firms that consistently publish thought leadership can gain a recruiting advantage over their competitors that do not. We like to think about thought leadership as a core marketing and business development tool for...more

Copo Strategies + Law Firm Editorial Service

Your thought leadership should talk to the clients you have today — and the ones you want tomorrow

If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way. While promoting his October 1977 album “Heroes,” the late David Bowie said,...more

Copo Strategies + Law Firm Editorial Service

Your content has to compete against heavyweights. Here’s how to give it a fighting chance.

If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game. Lawyers and law firms often forget that their content, including...more

Copo Strategies + Law Firm Editorial Service

These 27 words were the worst legal content marketing advice we ever heard

Despite what anyone might tell you, sweat the small stuff when it comes to the accuracy of the content you create. I recently heard on a podcast what might have been the worst legal content marketing advice I ever heard. ...more

Copo Strategies + Law Firm Editorial Service

Go FULL TORTOISE when crafting your blog posts, bylined articles, client alerts, and other thought-leadership content

When writing thought-leadership content regarding developments in the law, attorneys should prioritize value and substance over speed. When attorneys decide to write a blog post, bylined article, or client alert regarding...more

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