Law School Toolbox Podcast Episode 502: Protecting Your Mental Health in Law School (w/Angela Corbett)
Key Discovery Points: Don’t Rush in as an AI Fool!
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
Taking the Pulse: A Health Care and Life Sciences Video Podcast | Episode 232: Commercial Real Estate for Life Sciences Companies with Vinnie Durand of Savills
Law School Toolbox Podcast Episode 500: The Next Generation of Legal Careers: How AI Is Reshaping Legal Education and Practice
The lesson 2,886 newspapers can teach law firms about thought leadership
Innovation in Compliance: The Strength Trap: When Being the Strong One Starts Breaking You – Part 1: Understanding the Hidden Costs of High-Stress Professions
Law School Toolbox Podcast Episode 499: Tips for Better Rest with Sleep Expert Lindsay Scola (Part 2)
Deep Space 9 – Episode 28: Analyzing the Changing Face of Evil
Redefining Value: What Today’s Legal Buyers Want - On Record PR
Podcast - The 3 Core Themes of Trial Law: Know Your Court
Law School Toolbox Podcast Episode 498: Tips for Better Rest with Sleep Expert Lindsay Scola (Part 1)
Because That’s What Heroes Do: Deep Space 9 – Episode 27: Insights and Analyses of Strange Bedfellows
Sports and Compliance: All Things Dodgers
Thought leadership as a secret crisis management weapon?!
Podcast - Real Justice for Real People
A Blueprint for Efficient SRRs: Mastering Your Subject Rights Workflow
Turenna Ramirez Ortiz Highlights Her Journey of Empowerment in Mexico’s Legal Landscape
Brinsley Dresden and Geraint Lloyd-Taylor of Lewis Silkin on Leveraging Thought Leadership to Build Personal and Practice Brands - CMO Series Rainmakers Podcast
Key Discovery Points: AI Says AI Will Replace Paralegals… But Not So Fast!
How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney...more
If you’re like most professionals with an online presence, you put a lot of thought into the content that goes on your website. You’re aware of what potential clients are looking for, and you’ve got some ideas about SEO. You...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Holtzman, a former practicing attorney, certified executive coach, and the founder of The Lawyer’s Edge, where she and her team help law firms grow...more
If you follow our blog, then you know we talk a lot about the importance of creating and sharing content. That’s often easier said than done, especially if you’re a lawyer trying to maintain your own blog amongst all of your...more
If Doc Brown pulled up in your driveway – flux capacitor intact and full of fuel – and offered you a chance to do anything, learning how to build the law firm marketing team of the future wouldn’t make the top one million...more
Pay-per-click (PPC) advertising is a powerful tool for firms looking to grow their reach and drive traffic. However, many of our clients tell us that they find PPC to be overwhelming. There is such a range of factors to think...more
LinkedIn has recently enhanced several features on its already robust platform, including Newsletters. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option is a smart...more
The digital marketing landscape covers everything from SEO to social media to PPC – and so much more. With so many channels to navigate, even the most seasoned marketing team needs a little help from time to time. ...more
December 6, 2019 | Blog Your website is one of, if not the first, ways prospective clients will interact with your firm. What does your online presence say about your firm’s mission, philosophy, and capabilities? It’s about...more
It’s budgeting season. My favorite time of year! (Not.) This time last year I was telling anyone who asked my opinion to think long term: Don’t cut marketing spending. Invest wisely. Yes, times are scary, but it is the...more
Having weathered the COVID-19 epidemic, many law firms now see a sharp uptick in work – and feel a need to hire. Specifically, associates are in high demand. Decipher, an investigative intelligence firm, reports that...more
The goal of market positioning is to gain a sales advantage over your competitors by occupying a distinct and advantageous place in the minds of buyers. If done correctly, the dividends are huge. History has shown that...more