Hsu Untied interview with Karen Deschaine, Partner at Wilson Sonsini
Deep Space 9 – Episode 28: Analyzing the Changing Face of Evil
CMO Series Live 2025: An Exclusive Preview with Natasha Sandamas - Passle's CMO Series Podcast
Law School Toolbox Podcast Episode 496: The Early BigLaw Recruiting Timeline (w/Sadie Jones)
Hsu Untied interview with Sid Fohrman, Partner at Paul Hastings
Diana Lauritson of Hogan Lovells on Color, Culture, and Leadership: Raising the Next Generation of Marketing Leaders - CMO Series REPRESENTS
The BIG mistake plaintiffs' firms often make when talking to their referral sources
Law School Toolbox Podcast Episode 488: The Second Semester Job Hunt (w/Sadie Jones)
Hsu Untied interview with Ryan Malloy, Partner at MoFo
Hsu Untied interview with James Huie, Partner at Wilson Sonsini
Want to outflank your competitors? This is the two-part series you should be publishing in December.
Hsu Untied interview with Eva Yin, Partner at Wilson Sonsini
Hsu Untied interview with Joanna Hubberts, Partner at Cooley
Hsu Untied interview with Victoria Smith, Partner at Squire Patton Boggs
Hsu Untied interview with Andrew Skale, Partner at Mintz Levin
Hsu Untied interview with Christine Woodin, Partner at Hueston Hennigan
Karen Wilcox on Building Online Success with a Lean Team - EP 8 CMO Series Digital Masterclass
Hsu Untied interview with Chris Bowley, Principal at Fish & Richardson
Law School Toolbox Podcast Episode 478: Quick Tips -- LinkedIn Best Practices for Law Students
Marketing Minute Video with NP Strategy: How to Reach More of the Right People on LinkedIn
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the one mistake plaintiffs' firms consistently make when engaging with their referral sources. + Learn more about Wayne...more
Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more
In today’s rapidly evolving legal landscape, relationship marketing remains a cornerstone for business development. However, the strategies that worked in the past need to be updated to resonate with the expectations of...more
Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more
Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more
Content marketing for law firms provides plenty of opportunities for lawyers and law firms to develop unconventional and innovative ideas and strategies. Below are some tips to create engaging and remarkable content for your...more
In a world where a hashtag can break a story and a tweet can shape an opinion, the power of social media remains unmatched. While the legal industry has been slow to adopt these digital landscapes, there’s a rising tide of...more
A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content. As you yourself have surely noticed, we are all way too busy today...more
Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand. Let’s talk about a problem I’m seeing with LinkedIn posts these...more
Social media is an integral part of today’s digital landscape, and it comes with some unique advantages. For one thing, you don’t have to spend a lot to see serious benefits. The more comfortable you are with social media,...more
As legal professionals, optimizing your LinkedIn presence is essential to grow your network, engage with potential clients, and showcase your expertise. The platform is moving away from casual, opinionated content and back...more
Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more
I can just hear you now. “Woooo, Lindsay. Have you left the legal market altogether? Storytelling? Audiences? I know you’ve talked about this before, but this isn’t ENGLISH class for pete’s sake. It’s THE LAW.”...more
Having a LinkedIn content strategy can help you become more efficient and strategic, and align your social media goals with your business and branding goals....more
As a lawyer, in addition to the network of clients and potential clients that you’ve built, you’ve also built a network of referral sources. This may be formal or informal (or more likely, both). One of the most overlooked...more