Hsu Untied interview with Karen Deschaine, Partner at Wilson Sonsini
Deep Space 9 – Episode 28: Analyzing the Changing Face of Evil
CMO Series Live 2025: An Exclusive Preview with Natasha Sandamas - Passle's CMO Series Podcast
Law School Toolbox Podcast Episode 496: The Early BigLaw Recruiting Timeline (w/Sadie Jones)
Hsu Untied interview with Sid Fohrman, Partner at Paul Hastings
Diana Lauritson of Hogan Lovells on Color, Culture, and Leadership: Raising the Next Generation of Marketing Leaders - CMO Series REPRESENTS
The BIG mistake plaintiffs' firms often make when talking to their referral sources
Law School Toolbox Podcast Episode 488: The Second Semester Job Hunt (w/Sadie Jones)
Hsu Untied interview with Ryan Malloy, Partner at MoFo
Hsu Untied interview with James Huie, Partner at Wilson Sonsini
Want to outflank your competitors? This is the two-part series you should be publishing in December.
Hsu Untied interview with Eva Yin, Partner at Wilson Sonsini
Hsu Untied interview with Joanna Hubberts, Partner at Cooley
Hsu Untied interview with Victoria Smith, Partner at Squire Patton Boggs
Hsu Untied interview with Andrew Skale, Partner at Mintz Levin
Hsu Untied interview with Christine Woodin, Partner at Hueston Hennigan
Karen Wilcox on Building Online Success with a Lean Team - EP 8 CMO Series Digital Masterclass
Hsu Untied interview with Chris Bowley, Principal at Fish & Richardson
Law School Toolbox Podcast Episode 478: Quick Tips -- LinkedIn Best Practices for Law Students
Marketing Minute Video with NP Strategy: How to Reach More of the Right People on LinkedIn
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more
What does it mean to leave a legacy? For some, it’s about mentorship and creating opportunities for those who follow. For others, it’s about building relationships, shaping a culture of inclusion, or making a lasting impact...more
Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more
Maintaining optimism isn’t just about wearing rose-colored glasses. It’s about you recognizing opportunities where others see obstacles. This mindset allows you to think strategically, thereby inspiring your team and...more
Networking remains one of the most powerful tools for building professional relationships, but it’s often misunderstood. Many lawyers feel the need to lead with their expertise, thinking that showcasing their knowledge will...more
From 2004 through 2010, I was transfixed (and probably a little addicted) to the ABC hit show Lost. From the pilot episode, Ellen and I were hooked. You likely remember Lost, which is built around a commercial airline that...more
Showcasing how leaders come in various shapes and sizes is the common thread throughout this issue. We interviewed two Baker Donelson women leaders – Martha Boyd, chair of the Firm's Labor & Employment Group, and Jennifer...more
Each year, our Baker Women team makes a point to engage with our summer associates, particularly getting them involved in some of our signature projects, such as our leadership issue of Strive. For this article, we tasked...more
The landscape of networking has shifted dramatically due to recent global events, but business lawyers have unique opportunities to leverage these changes to their advantage....more
Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more
Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference. Thought leadership is a Swiss Army knife for attorneys and their law firms. It’s a marketing and...more
Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more
At industry conferences, look past the main stage for sources of thought leadership inspiration. When attorneys attend industry conferences, it is not unusual for them to draw inspiration for future thought leadership...more
A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content. As you yourself have surely noticed, we are all way too busy today...more
Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more