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Professional Networking Law Practice Management Client Referrals

Copo Strategies + Law Firm Editorial Service

Your clients’ (and referral sources’) industry jargon is their love language

Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing. When it comes to attorneys’ content marketing and thought leadership marketing efforts, their...more

DRI

Unlocking Success: A Guide for Lawyers to Secure Referrals

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Building a thriving practice often hinges on one crucial factor: referrals. Referrals not only bring in new clients but also serve as a testament to your credibility and expertise. Developing a robust referral network is a...more

Copo Strategies + Law Firm Editorial Service

Five ways thought leadership can be a magnet for talent

The law firms that consistently publish thought leadership can gain a recruiting advantage over their competitors that do not. We like to think about thought leadership as a core marketing and business development tool for...more

Copo Strategies + Law Firm Editorial Service

Your thought leadership should talk to the clients you have today — and the ones you want tomorrow

If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way. While promoting his October 1977 album “Heroes,” the late David Bowie said,...more

Copo Strategies + Law Firm Editorial Service

Six ways law firms can stay out ahead of competitors’ content marketing efforts

The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more

Copo Strategies + Law Firm Editorial Service

Your content has to compete against heavyweights. Here’s how to give it a fighting chance.

If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game. Lawyers and law firms often forget that their content, including...more

Stange Law Firm, PC

Advertise To Other Professionals Or The Public?

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When lawyers and law firms decide that they are going to advertise, many struggle with whom to target their advertising efforts? Do they target their advertising to other professionals? In other words, do they advertise to...more

LawVision

Why Your Strongest Contacts Are Not Always Your Best Contacts—and What to Do About It

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In early March 1955, a young African-American woman refused to give up her seat to a white passenger on a Montgomery, Alabama, city bus. Her name was not Rosa Parks. Rosa refused to give up her seat later that same...more

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