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Copo Strategies + Law Firm Editorial Service

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

Copo Strategies + Law Firm Editorial Service

Avoid these 4 mistakes when making your 2025 predictions

Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more

Copo Strategies + Law Firm Editorial Service

Want to outflank your competitors? This is the two-part series you should be publishing in December.

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Christine Woodin, Partner at Hueston Hennigan

An interview with Christine Woodin, Partner at Hueston Hennigan by Richard Hsu...more

JD Supra Perspectives

Why Marketing & Business Development Shouldn’t Be Scary for Lawyers This Halloween

JD Supra Perspectives on

By tackling one “scare” at a time, you can build confidence, control, and comfort in growing your practice....more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Rafi Azim-Khan, Partner at Crowell

An interview with Rafi Azim-Khan, Partner at Crowell by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with John Wayne Horton, Partner at Lowenstein Sandler

An interview with John Wayne Horton, Partner at Lowenstein Sandler by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Laurie McNamara, Partner at Wilson Sonsini

An interview with Laurie McNamara, Partner at Wilson Sonsini by Richard Hsu...more

Copo Strategies + Law Firm Editorial Service

Debunking four misconceptions about thought leadership ghostwriting

Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Scott Luftglass, Partner at Fried Frank

An interview with Scott Luftglass, Partner at Fried Frank by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Eric Sibbitt, Partner at Paul Hastings

An interview with Eric Sibbitt, Partner at Paul Hastings by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Joe Meckes, Partner at Squire Patton Boggs

An interview with Joe Meckes, Partner at Squire Patton Boggs by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Jeana Kim, Partner at Wilson Sonsini

An interview with Jeana Kim, Partner at Wilson Sonsini by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Rich Hung, Partner at MoFo

An interview with Rich Hung, Partner at MoFo by Richard Hsu...more

Stefanie Marrone Consulting

Why Every Business Professional Needs to Be on LinkedIn

Stefanie Marrone explains why it has never been more important to be on LinkedIn and understand how it works....more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Denny Kwon, Partner at Freshfields

An interview with Denny Kwon, Partner at Freshfields by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Raj Rana, Partner at Selendy Gay

An interview with Raj Rana, Partner at Selendy Gay by Richard Hsu...more

Good2bSocial

How Law Firms Can Integrate Their TikTok and HubSpot Accounts

Good2bSocial on

In today’s digital era, law firms are continually searching for innovative ways to connect with potential clients and streamline their marketing efforts. One recent advancement that offers a significant boost in this area is...more

Copo Strategies + Law Firm Editorial Service

Six ways thought leadership can help you secure speaking engagements

Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference. Thought leadership is a Swiss Army knife for attorneys and their law firms. It’s a marketing and...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Mike Gorback, Partner at K&L Gates

An interview with Mike Gorback, Partner at K&L Gates by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Jay Neukom, Partner at Debevoise

An interview with Jay Neukom, Partner at Debevoise by Richard Hsu...more

Copo Strategies + Law Firm Editorial Service

Four tips for converting webinars into thought leadership articles people will actually read

Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more

JD Supra Perspectives

Four Quick & Easy Ways to Build Your Profile and Reach Potential Clients

JD Supra Perspectives on

Rebecca Edwards Hnatowski shares four, quick, easy, and actionable ways to elevate your profile and effectively connect with clients and prospects....more

Good2bSocial

Content Marketing for Law Firms: 12 Tips for Creating Engaging Content

Good2bSocial on

Content marketing for law firms provides plenty of opportunities for lawyers and law firms to develop unconventional and innovative ideas and strategies. Below are some tips to create engaging and remarkable content for your...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Jason Rabbitt-Tomita, Partner at Baker Botts

An interview with Jason Rabbitt-Tomita, Partner at Baker Botts by Richard Hsu...more

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