News & Analysis as of

Reputation Management Business Development Law Practice Management

Decipher Investigative Intelligence

Avoiding the Bad Client Surprise

Nearly 20 percent of lateral partner candidates neglect to provide a comprehensive list of their clients to their prospective firms, according to Decipher Investigative Intelligence research. This means that law firms that...more

Passle

Chris Hinze of Steptoe & Johnson on law firm reputation management and its importance to CMOs - Passle's CMO Series Podcast

Passle on

Managing the firm’s reputation is perhaps one of the most critical roles a legal marketing function can play. Actively managing how the firm is perceived, by both internal and external stakeholders, is key to its success. ...more

Jaburg Wilk

The Price of Scorched Earth

Jaburg Wilk on

JW Way Fundamental #16: Don't Be a Jerk - "Maintain professionalism at all times. Keep emotions under control. Advocating forcefully for the intrests of our clients does not require bullying, condescension, foul language,...more

Jaburg Wilk

The Way to Gain a Good Reputation

Jaburg Wilk on

JW Way Fundamental #15: Treasure, Protect, and Promote our Reputation - "We're all caretakers and beneficiaries of the firm's image and reputation at all times and all situations. Consider how your actions affect our...more

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