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Omnizant

Understanding a Natural Backlink Profile and Best Practices for Building One

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Natural backlinks are the green flags of the Internet. Earning them is slow and tedious, but you must take the high road to avoid the red flags of spammy backlinks—at all costs....more

Omnizant

Optimizing Your Site Structure for Visitors (and Google)

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You don’t need to know the ins and outs of search engine indexing to impress Google. All you need is a clear, optimized site structure. Best of all, your users will love it, too.  Your law firm website needs to provide a...more

Good2bSocial

How to Find Legal Directories to Boost Your Law Firm SEO

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The digital landscape is transforming how law firms attract and retain clients. Among the myriad of strategies available, getting your law firm listed in legal directories stands out as a crucial component for boosting online...more

Foster Garvey PC

AI, Junk Fees, and Expedia’s Earnings: Key Highlights from the Week in Online Travel

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Good Sunday morning from Seattle . . . Our Online Travel Update for the week ending May 9, 2025, is below. What started initially as a relatively slow week in online travel picked up as the week progressed. Earnings releases...more

Stange Law Firm, PC

Beware of duplicate website content

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Having a law firm website rich in relevant content is key to the success of many law firms’ marketing strategy. The search engines reward websites that contain helpful information for those seeking it out on legal topics....more

Barnea Jaffa Lande & Co.

U.S. Scores New Legal Antitrust Victory Over Google

The US government, led by President Trump, has recorded another big win in the battle that US law enforcement agencies have been waging for years against Google.   This time, a federal court issued a landmark ruling stating...more

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Mobile SEO for Law Firms

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Have you ever wondered why your law firm’s site isn’t generating more traffic? It could be because you haven’t fully embraced mobile SEO—the process of optimizing your website to rank higher on search engine results pages...more

Holland & Knight LLP

Google Search: Data Sharing as a Risk or Remedy?

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Google is so ubiquitous it's both a noun and a verb, and nearly everyone's search engine of choice. As a result, the landmark antitrust case brought by the U.S. Department of Justice and several states (collectively, the...more

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5 Reasons You Shouldn’t Use ChatGPT to Create Your Law Firm’s Website Content

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If you haven’t tried ChatGPT yet, you’re missing out! It’s a powerful tool that can be used to save time across a variety of tasks. Is content creation one of the things that ChatGPT is useful for? While some people suggest...more

Mogin Law LLP

Government Attorneys Continue Call for Google to Divest Chrome

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The Department of Justice and 39 state attorneys general have revised proposed remedies they say will restore competition in the internet search engine market dominated by Google via an “illegal monopoly,” as they...more

JD Supra Perspectives

How to Optimize Your Thought Leadership for AI Visibility?

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Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more

Good2bSocial

The Boost in YouTube Traffic from Google’s AI Overviews: A Critical Opportunity for Law Firms

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As Google’s AI Overviews (AIO) continue to evolve, the data is clear: YouTube is becoming an increasingly important source of traffic. With more complex search queries driving users to video content, especially from YouTube,...more

Good2bSocial

What Is Information Gain in SEO & How Can Your Law Firm Benefit?

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Search engine optimization (SEO) is always evolving, and one emerging concept that law firms should pay attention to is information gain. This concept may influence Google’s ranking algorithm, potentially helping law firms...more

Legal Internet Solutions Inc.

Top 10 WordPress Website Myths…DEBUNKED!

There are several common misconceptions about open-source website content management systems (CMS) that often lead law firms and businesses to hesitate before adopting them...more

Omnizant

SEO in 2025: EEAT, AI Overviews and a New Approach to Visibility

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2025 is a new year, but the same best practices apply—and that starts with EEAT. A strategic website design and dynamic SEO campaign for your law firm are your key to unlocking online success. But we hear from a lot of legal...more

Good2bSocial

Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies for Law Firms

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Attracting local customers to your law firm requires more than just a well-designed website or word-of-mouth referrals. Pay-Per-Click (PPC) advertising offers an effective way to reach potential clients in your immediate...more

Good2bSocial

What Is Keyword Density and Why Does It Matter for Legal Marketers?

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Keyword density, or the percentage of time a keyword appears in content relative to the total word count, was once a major focus in SEO strategies. However, as search engines have become more sophisticated, the emphasis has...more

Good2bSocial

Google Demand Gen Campaign Updates: What Legal Marketers Need to Know

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Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more

Legal Internet Solutions Inc.

How Important is Domain Authority, Really?

What is Domain Authority? One common question is, “How important is my law firm’s Domain Authority?” While it might seem like the definitive measure of a website’s SEO strength, that would be an oversimplification. Let’s...more

Foster Garvey PC

Online Travel Update: TripAdvisor's AI Partnership & Corporate Travel Merger Developments

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Good Sunday morning from Seattle . . . Our Online Travel Update for the week ending Friday, January 17, 2025, is below. Other than Perplexity’s newly announced partnership with TripAdvisor (readers, please read the story...more

Omnizant

[Webinar] Staying Competitive in 2025: The Latest in SEO for Lawyers - January 29th, 2:00 pm EST

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A new year brings new changes to Google’s search landscape. If your firm is looking to rank higher and stand out in crowded search results, don’t miss this exclusive webinar led by Omnizant’s Director of SEO, Emily Brady....more

Good2bSocial

A Beginner’s Guide to Online Marketing for Lawyers

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As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients....more

Harris Beach Murtha PLLC

Courts Agree: Keyword Advertising Doesn’t Create a Likelihood of Confusion

The Ninth and Second Circuit Courts of Appeal recently issued decisions confirming that competitive keyword advertising does not create a likelihood of confusion where the plaintiff’s trademark does not appear in the...more

McDonnell Boehnen Hulbert & Berghoff LLP

AI News Roundup – AI in the year 2024, OpenAI for-profit restructuring, AI-generated social media accounts, and more

To help you stay on top of the latest news, our AI practice group has compiled a roundup of the developments we are following....more

Omnizant

Starting Small with SEO

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Will a small SEO budget even make a difference? Can you get any real ROI, or will it just be money down the drain? Many law firms begin with lower-cost SEO packages only to wind up frustrated when their expectations don’t...more

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