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Social Media › B2B Organizations

Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and... more +
Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and more. Like this! less -
Good2bSocial

Tips and Tricks For Law Firms To Reach B2B Buying Groups

Good2bSocial on

B2B marketing is unique, and appealing to decision-makers in this arena is a science all its own. In B2C, consumers are trying to address a timely need, and you can market to them in ways that encourage immediate...more

Copo Strategies + Law Firm Editorial Service

Content is how B2B lawyers get in the “build your book of business” game

Copo Strategies + Law Firm Editorial Service on

We’ve heard throughout our lives that we can’t win a game if we aren’t on the field. We’ve most likely heard this in connection with sports, but figuratively speaking, this concept applies to many other areas of our lives....more

Good2bSocial

How to Engage B2B Decision Makers with Legal Marketing

Good2bSocial on

If you provide services to B2B clients, then you need to reach the C-Suite. Decision-makers within companies follow a much different process than individuals. They must consider their organization’s budget, strategy, and...more

Mitratech Holdings, Inc

Reputational Damage: 3 Worst Cases & 11 Next Steps for Protecting Your Brand & Company

Mitratech Holdings, Inc on

When it comes to the potential risks that can impact a business, the risk of reputational damage ranks at or near the very top of the list. In a recent study by Deloitte and Forbes Insights, 300 executives (C-suite and board...more

Blattel Communications

Just Say “No” to Social Media Automation

Blattel Communications on

I’m a big fan of automation. When I met my now-wife, she was writing out checks each month for various bills – a time consuming process that could easily be accomplished with auto-bill pay. In no time, that’s just what she...more

Blattel Communications

What the NFL’s Ratings Swoon Says to Professional Services Marketers

Blattel Communications on

If you ever doubted that the media landscape is shifting, you only need to look at the reports that the NFL, the mightiest-of-mighty media properties, is experiencing a large dip in viewership. Through the first five weeks of...more

Morrison & Foerster LLP - Social Media

Infographic: Social Media Marketing

Morrison & Foerster LLP - Social Media on

We’re happy to publish our latest infographic, which highlights key social media marketing trends for both B2B and B2C companies. Among other things, the infographic points out that, although companies continue to increase...more

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