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Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and... more +
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Good2bSocial

12 Compelling Calls-to-Action (CTAs) for Law Firm Blogs

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Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting...more

IMS Legal Strategies

Adapting Trial Graphics to Jurors’ New Media Expectations

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Trial graphics are instrumental in conveying your story to today’s jurors. Presenting an understandable argument to a jury usually involves technology-driven visual communication in the form of demonstrative exhibits and...more

Good2bSocial

Ways To Find External Sources For Your Law Firm’s Content

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In the legal industry, you’re essentially selling your knowledge. It’s important to create credible content that positions you as a thought leader -both to generate leads and to prove your trustworthiness. However, too many...more

Legal Internet Solutions Inc.

Law Firm Website Design: A Service Evolution Retrospective

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This past spring, as the first signs of blooming flowers began to decorate Philadelphia’s tree-lined streets, TeamLISI was bustling with excitement and anticipation, planning for the grand celebration of our 25th anniversary....more

Mayer Brown

Using Customer-Facing Platforms in Multi-Channel Approach

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Companies, across a variety of industries, are increasingly taking a multi-channel approach to core product and service delivery. While a company-owned website or app often remains the primary way for the company to interface...more

Omnizant

Is Your Firm Suffering From Digital Decay?

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The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss....more

Good2bSocial

LinkedIn Matched Audiences: LinkedIn’s Secret Advertising Weapon for Law Firms

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LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm...more

Good2bSocial

How Law Firms Can Enhance Their Demand Generation Efforts

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In the competitive landscape of legal services, standing out and capturing the attention of potential clients is paramount. Law firms and legal marketers are increasingly turning to sophisticated demand generation strategies...more

Omnizant

Social Media Posts and Your Firm’s GBP

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Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business.  Your social media presence is critical for...more

Omnizant

Content Distribution—Think Bigger

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Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise. Even great content won’t...more

Good2bSocial

Mastering Demand Generation Marketing: Fundamental Techniques for Lawyers

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It’s unlikely that clients who have never heard of your firm will come knocking at your door. The reality is that you need to make sure prospects are aware of your services, while at the same time making sure they know how...more

Omnizant

Video Content Falling Flat? Tips to Turn It Around

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Videos are a powerful way to connect with potential clients. However, we hear from a lot of lawyers that video marketing takes too much effort and it doesn’t yield results. As a form of content marketing, we think videos...more

Good2bSocial

Demand Generation for Lawyers

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Law firms and lawyers often face unique challenges when it comes to generating new business. With a highly competitive and saturated market, it can be difficult to stand out and attract potential clients. This is where demand...more

Omnizant

5 Marketing Mistakes That Are Holding Your Law Firm Back

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Mistakes are normal, like buying parsley instead of cilantro. But that’s a $2 mistake that probably only cost you your pride—in legal marketing, mistakes become a lot more costly. We’ve seen it all in our 15+ years of...more

Omnizant

Looking to Big Law for Inspiration

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If you’re not Big Law, your website shouldn’t feel like you are.  When we consult with solo practitioners and small firms, many point to Am 100 and 200 websites for inspiration. We get it, they’re pretty and powerful!  But...more

Omnizant

Offline and Online Advertising—They’re a Team!

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It’s like chocolate and peanut butter—you don’t have to pick, and they’re better together! Your offline and online ads can work better if you combine them into a mutually supportive campaign. Invest in both to enjoy the...more

Good2bSocial

Social Media SEO for Law Firms: How to Rank Higher on Social Media & Google

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SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social...more

Good2bSocial

Top Legal Marketing Blog Posts of 2023

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As we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not...more

Omnizant

Digital Strategy Planning for 2024

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The end of the calendar year is a potent cocktail of stress, accomplishment and setting lofty goals for the future. Digital strategy planning is your key to calmly and confidently meeting the demands of the New Year. ...more

Good2bSocial

The Ultimate Guide to Law Firm SEO in 2024

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What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Good2bSocial

What Legal Marketers Need to Know About LinkedIn’s New Advertiser Audience Capabilities

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Legal marketers are under constant pressure to do more with less, generate a strong ROI, and prove their value. LinkedIn has emerged as a proven platform that works for law firms and other legal entities...more

Omnizant

Organic vs. Paid Social Media for Law Firms

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As law firms look to harness the potential of social media, a fundamental question arises: Should they tread the organic path, or explore the possibilities offered by paid advertising? The answer depends on your goals—but the...more

Good2bSocial

Website Design for Law Firms: 20 Tips to Boost Traffic and Leads

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We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design...more

Cornerstone Research

5 Questions with Kimberly Neuendorf: Content Analysis

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We interview Professor Kimberly Neuendorf of Cleveland State University to gain her insights on content analysis: what it is, when it is used, and what is driving its remarkable growth. Professor Neuendorf is an authority on...more

Omnizant

The Halo Effect and Marketing: What Law Firms Should Know

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Did you ever see that Snickers ad with Betty White? And didn’t that 30 second celebrity endorsement make you like the Snickers brand so much more? That’s called the halo effect, and you can use it to boost public perception...more

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