News & Analysis as of

Startups Marketing

Foley & Lardner LLP

AI Visual Media Increasingly Draws Investor Attention

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Artificial Intelligence (AI) visual media is having a moment, with PitchBook reporting that “startups are raising record sums to bring AI-generated visuals to enterprise clients.” This subset of generative AI saw VC funding...more

Firesign | Enlightened Legal Marketing

How Small Businesses Hire Lawyers, Part 3: Retaining Small Business Clients

Every year, more than 420 million legal matters can be generated by the country’s small businesses – yet most legal marketing tends to neglect this demographic in favor of corporate behemoths or individual consumers. ...more

Fox Rothschild LLP

Is it time to Franchise My Business – Part I?

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You are an entrepreneur. You created, founded and currently operate a successful and vibrant business. Perhaps customers, family members, or friends are loyal fans of your brand and are approaching you with a request to...more

Good2bSocial

Podcast Episode 188: The Power of a Sector Based Approach: Specificity Drives Strategy

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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jennifer Ramsey. Jennifer Ramsey is a former investment banker who discovered love of marketing / BD while preparing sales decks for road shows to pitch...more

Wilson Sonsini Goodrich & Rosati

[Ongoing Program] 2023 Medical Device Digital Health Conference - June 16th, San Francisco, CA

Wilson Sonsini’s 30th Annual Medical Device Digital Health Conference will address topics of critical importance to medical device and digital health companies today, including key healthcare regulatory considerations, the...more

Wilson Sonsini Goodrich & Rosati

[Ongoing Program] MDC 2023 Reception & Dinner Women’s Networking Event & Program - June 15th, Menlo Park, CA

Wilson Sonsini’s 30th Annual Medical Device Digital Health Conference will address topics of critical importance to medical device and digital health companies today, including key healthcare regulatory considerations, the...more

McGlinchey Stafford

Practical Tips for Launching a Consumer Finance Product in the U.S.

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Whether you are an existing domestic company expanding to offer a consumer finance product or service, a new domestic company looking to enter the space as a start-up, or a foreign company looking to expand into the U.S....more

Foster Garvey PC

Online Travel Update: Travelport and Amazon Web Services announce travel startup accelerator; recent studies reveal Generation Z’s...

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Where did summer go? It was another quiet week in the online travel world, though I expect things may pick up in the weeks ahead as everyone returns from their summer breaks. Enjoy....more

Hutchison PLLC

Countdown to Launch: Product Design, Fundraising, Marketing and Team Building with Danielle Rushton and Ellery Linder of...

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As a startup, there’s always that moment in time right before the product launches or the website goes up, when you have worked, and stressed and tested, and re-worked and talked to potential customers and re-worked some...more

Hutchison PLLC

The Fracture Startup Journey: Jumping Off a Cliff to Learn to Fly with Abhi Lokesh

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Abhi Lokesh started Fracture from his college dorm room at the University of Florida. As a young entrepreneur, he made a lot of mistakes - in hiring, in marketing, in leadership and more - but he learned from those mistakes...more

Gibney Anthony & Flaherty, LLP

Understanding the Distribution Agreement: A Checklist for Best Practices

In the early stages of doing business in the US, it may be too soon for a company to form its own U.S. sales organization. There are several ways to enter the US market without a full sales force. One option is for companies...more

Shutts & Bowen LLP

Starting a Business?: Trademark Considerations for Startups

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You might be surprised to learn that many new companies fail to recognize the breadth of their intellectual property (IP) or to appreciate the significance of proper protection.  IP issues are among the most important (read:...more

Jaburg Wilk

Making Every Dollar Count: Should Startups and Small Businesses Register Their Trademarks?

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How important is reputation in your line of work? What is it worth? Does it matter that others associate your company with consistently high-quality goods or services? That your company represents a strong value-add...more

WilmerHale

In Case You Missed It: Launch Links - August 2020 #5

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Some interesting links we found across the web this week: 7 tips for startups seeking VC funding in the pandemic - The coronavirus pandemic has founders concerned about raising capital for their startups. ...more

WilmerHale

In Case You Missed It: Launch Links - August 2020 #3

WilmerHale on

Some interesting links we found across the web this week: When It’s Time to Pivot, What’s Your Story? Part of starting your own business is telling a story as to why it matters. What problem are you solving? How are you...more

WilmerHale

In Case You Missed It: Launch Links - February 2020 #2

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Some interesting links we found across the web this week: 5 Startup Challenges That Derail Many Entrepreneurs - Starting any business has key dependencies on at least a few major elements: (i) your product design and...more

Smart & Biggar

Preparing a trademark strategy: 5 considerations for start-ups

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Most entrepreneurs have a general understanding that trademarks are good for business. However, many overlook the importance of having a trademark strategy in place. Simply put, a trademark can be a unique combination of...more

WilmerHale

In Case You Missed It: Launch Links - September 2019 #3

WilmerHale on

Some interesting links we found across the web this week: 4 Important Areas for Ensuring Maximum Startup Protection - More than half a million new businesses are started each month, but unfortunately, many of them are...more

Robins Kaplan LLP

Your Daily Dose of Financial News

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Yesterday, federal officials unveiled an ongoing EEOC investigation into whether Uber “discriminated against women in hiring and pay” that began last August. The news extends Uber’s streak of investigations and brutal PR well...more

BCLP

Start-up Email Marketing: you need to understand CAN-SPAM (and, no, it’s not a food)

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Email is ubiquitous in modern life with billions of emails – wanted and unwanted – sent each day. Since its enactment in 2003, the Controlling the Assault of Non-Solicited Pornography and Marketing (“CAN-SPAM”) Act has...more

McAfee & Taft

Craft brewery startups: Early stage IP considerations

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By all accounts, as we head into 2017, the craft beer industry will continue to experience tremendous growth. This is due to primarily to increasing consumer demand. Also, favorable legislation in some states should help fuel...more

Morrison & Foerster LLP - Social Media

Our List of Lists

January is the month when lists—lists of predictions, lists of trends, lists of feats and lists of failures—pervade social media newsfeeds and publications’ headlines. Here at Socially Aware we’re making an annual tradition...more

Nexsen Pruet, PLLC

Entrepreneurial Growth and Recruitment Strategy: An Economic Development Formula for Success

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Historically, most local economic development efforts, or regional efforts among a group of counties, have focused on business recruitment. These efforts have generally been focused on large business recruitment projects. ...more

Sands Anderson PC

Why Legal and Marketing Conflict on How to Choose a Trademark

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If you work with startups as I do, one of the first issues is choosing the company or product name. I have worked with countless marketing companies that advised their clients to “be descriptive” when selecting the...more

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