Mikkel Keller Stubkjær of Novicell UK on Composable Architecture and Why it Benefits Your Firm - Passle's CMO Series Podcast
Podcast Episode 187: Will AI Kill SEO?
Three Things to Consider When Designing Your Law Firm Website
Earlier this week we met up in lower Manhattan with friends, colleagues and many news faces at the 2024 National Advertising Division (“NAD”) conference. As always, it was great to see and hear from experienced...more
This past spring, as the first signs of blooming flowers began to decorate Philadelphia’s tree-lined streets, TeamLISI was bustling with excitement and anticipation, planning for the grand celebration of our 25th anniversary....more
The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss....more
In today’s digital age, having a well-designed website is no longer a luxury for law firms but a necessity. The legal industry, known for its adherence to tradition, is now at the forefront of a digital transformation, where...more
Embarking on a website migration can feel like navigating a legal case. The stakes are high, and every decision counts. When transitioning to a new website, one of the critical decisions firms face is what content to migrate...more
Yes, your audience is noticing that outdated copyright year in your footer. While you might order pizza from a website that’s straight out of 2005, you probably wouldn’t trust a lawyer with a site like Saul Goodman’s. Many...more
Last week, a class action was filed in California state court alleging that Optavia, a multilevel marketing (MLM) company selling weight loss products and services, violated California's Automatic Renewal Law (ARL). The case,...more
Budding barrister or seasoned virtuoso? Either way, presentation is paramount. But what makes a great headshot? From poses to cropping, there are tons of ways to mess up your headshot. You might think a power pose will do...more
Stock photos are accessible, easy and pretty—what’s not to love? We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help or...more
If you’re not Big Law, your website shouldn’t feel like you are. When we consult with solo practitioners and small firms, many point to Am 100 and 200 websites for inspiration. We get it, they’re pretty and powerful! But...more
“I don’t want more business”. Congrats on being flush with work! But this doesn’t exempt you from the need for a strong online presence. There are smarter ways to limit and redirect new inquiries than keeping a subpar website...more
On this special episode of the CMO Series Podcast, we hear from Mikkel Keller Stubkjær, Head of Development at Novicell UK, who joined our recent CMO Series Webinar to uncover the world of composable architecture and the...more
We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design...more
Fall is here! Along with the new season, I look forward to the leaves changing, sweater weather, and budget season for your law firm! Maybe it’s overwhelming, but it’s also a little exciting to think about what you can...more
If websites were like watches, you could peer inside to find out what’s going on with the mechanics. However, online marketing and SEO rely on many more moving pieces than a standard timepiece—and it can be pretty tricky to...more
Your website is more important than you think – or, maybe you are one of the lucky ones who already realized how crucial your website is. It’s the first impression potential clients see, and has the opportunity to be your...more
While crafting a visually stunning website is important, let’s talk about the real power move: Harnessing the magic of information hierarchy. You’re not just constructing a website, after all—you’re choreographing an...more
If you’re a career-long digital marketer, then you’re probably used to hashtagging on Instagram or creating Facebook event invites. However, new tools, platforms, features, and networks are being constantly introduced. As...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julie Lorson to discuss the topic of Artificial Intelligence (AI) and its impact on search engine optimization (SEO). Julie has been working in SEO for over...more
Spring cleaning typically entails cleaning out the shed, tackling all those boxes in the attic, decluttering the house, or sprucing up the garden. What usually doesn’t come to mind is cleaning up one of the most important...more
With so much emphasis on SEO, it can be easy to forget what happens once someone lands on your website. If you’ve done all your legwork through digital channels, you should have some pretty strong traffic coming to your site....more
Your website is a reflection of your firm. Ideally, it enhances your branding and voice, But while there are many different directions you can take the site in, there are a few best practices when it comes to law firm website...more
A website is a law firm’s most important marketing tool – but many firms don’t treat it that way. It’s essential to treat your website as a lead generation tool. How would you go about doing that?...more
Your website’s design is more important than you think. Research shows that up to 75% of your website’s credibility is attributed to its design. Simply put, if viewers come across design mistakes, they’ll quickly lose trust...more
As a law firm looking to stay ahead of the competition, investing in a modern website design is increasingly essential. It is important to make sure that your website represents who you are as a firm, as well as being...more