Intellectual Property MLM Consulting / Network Marketing Antitrust & Trade Regulation

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FTC Guidelines on Endorsements and Testimonials- Regulation of Advertising

I. FTC REGULATION OF ADVERTISING. Under Section 5 of the Federal Trade Commission Act, the Commission has broad authority to prohibit "unfair or deceptive acts or practices" in interstate commerce. 15 U.S.C. § 45. This is...more

It's Our Name - Live With It

A networking distributor cannot help but being blurry-eyed as he or she reads through the dense language of the policies and procedures and contractual agreements of a network marketing company. Such agreements are a close...more

Who Controls Marketing Materials?

What's in a name? Ask Marlboro, Nestle or Coca-Cola. Those names are worth billions of dollars. And, so it is also with brand names in the direct selling industry like Amway, Tupperware and Mary Kay. At the beginning of an...more

Chasing The Competition

Every day we see it. On the TV screen and the billboards, MCI and Sprint are challenging America to save money by switching from AT&T. Coke and Pepsi challenge each other in taste tests and car manufacturers challenge the...more

FTC Guidelines on Endorsements and Testimonials - Material Connections

Example 1: A drug company commissions research on its product by an outside organization. The drug company determines the overall subject of the research (e.g., to test the efficacy of a newly developed product) and pays a...more

FTC Guidelines on Endorsements and Testimonials- News Release

FTC Publishes Final Guides Governing Endorsements, Testimonials Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements The Federal Trade Commission today announced that it has approved final...more

FTC Guidelines on Endorsements and Testimonials - Resource Center

Welcome to the MLMLegal.Com Resource Center regarding the FTC Guidelines on Endorsements and Testimonials. In this Center will be found significant and detailed resource information on the FTC Guidelines as they impact MLM,...more

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