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Native Advertising Takes Center Stage: New NAD Decision Recommends Disclosure of Branded Content as Advertising

Many advertising industry predictions for 2014 have trumpeted the rise of "native advertising" and "content marketing" in digital media, where advertising or sponsored content is integrated with or designed to resemble...more

Advertising Law - Jan 29, 2014

Shape Magazine Should “Clearly and Conspicuously” Disclose Branded Content, Says NAD - Keeping a close eye on native advertising, the National Advertising Division recently reviewed an article in Shape magazine that...more

Advertising News & Analysis - August 22, 2013

In this issue: - Register Now and Join Us at ERA D2C Convention - Patent Troll’s Gift Card Suits Come Up Short - Cooperation Drives Positive Developments in Bilateral Brand Protection - FTC Sees...more

Advertising News & Analysis - July 18, 2013

In this issue: - FTC Finalizes EnergyGuide Label Changes - Brand Protection: What You Don't Know Can Hurt You - Staffing Announcements Set Tone at FTC - FCC Rules May Disconnect Marketing to Mobile...more

Celebrity Endorsements: A Measured Return on Investment

A universally accepted objective of brand marketing is to become aligned with a well-respected, credible and complementary brand with sufficient notoriety to positively influence consumer spending. In recent times,...more

Advertising News & Analysis - March 28, 2013

In this issue: - FTC Reopens Comment Period on Proposed Changes to EnergyGuide Labels - Venable’s Advertising Practice Named to Chambers USA Shortlist - Protect Your Brand Against New Top-Level Domain...more

IP Buzz - March 2013

In this issue: - The Time Is Here: Protecting Your Brands Against New Top-Level Domain Names - Kirtsaeng v. John Wiley & Sons, Inc.: Supreme Court Holds that the First Sale Doctrine Applies Regardless of Where a...more

Advertising Law -- Jan 31, 2013

In This Issue: California’s “Best Practices” for Mobile Apps Draw Criticism from Ad Groups; FTC Settles First FCRA Suit Involving Mobile Apps; Sony Settles Suit with Actor from PlayStation Ads; Court: Twitter Terms Not a...more

Advertising Law -- Dec 14, 2012

In This Issue: Hotel Web Sites Receive Warning Letters From the FTC; Not So Lucky? Jeans Brand to Pay $10M to Settle Text Message Suit; NAD: Environmental Claims for Cookware Products Are Overstated; Another “Natural”...more

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