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Brand Merchandising Rights

Stinson LLP

On Your Mark: Strides in Trademark Infringement on Sports Merchandising

Stinson LLP on

In the realm of sports merchandising, licensing is a significant revenue source for college and professional sports teams. Typically, sports teams do not directly produce sports merchandise; instead, they engage in exclusive...more

Linda Liu & Partners

Notable Points for the Use of Intellectual Property Rights and Contractual Agreements in Co-branding

Linda Liu & Partners on

In today's extremely rich material environment, many consumers choose goods not only based on simple cost performance to decide, but are willing to pay for creativity and brand value recognition. Consumer choice trends...more

BakerHostetler

Consumers Know It Really Is a Barbie World

BakerHostetler on

Integrated Marketing Promotions: How Do Brand Tie-Ins Work? I’m a Skipper in a Barbie world. Even if the brunette little sister doesn’t make an appearance, I can’t wait to see the Barbie movie this weekend. Warner Bros....more

Hogan Lovells

Gearing up for e-sport: Seizing opportunities and tackling legal issues

Hogan Lovells on

On 27 March, Partner Eugene Low and Associate Arthur Ng from our Hong Kong office gave a presentation on e-sports at a reception event organized by the Association of Corporate Counsel, Hong Kong. ...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

Good(s) Intentions – What's Enough to Establish Bona Fide Intent to Use?

When used effectively, brand and merchandise licensing can increase the value of a brand by extending it into new, relevant product categories and by further monetizing brand equity. And when seeking to protect a brand in...more

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