Logos Brand

News & Analysis as of

Protecting Your Brand: A Gift Not Reserved for the Holidays

As we enter the holiday season, one thing that all construction industry professionals can agree on is that brand protection is a gift whose usefulness never ceases. You understand the significance of it. Your logo may appear...more

EPA Solicits Comments On New Design Of Label To Indicate Safer Chemicals

On July 16, 2014, EPA announced it is soliciting comments on its Design for the Environment (DfE) Program's logo redesign. The Agency will consider the information gathered from this notice and other sources as it selects a...more

Airing a new logo: Airbnb

For those of you who are into traveling, you are probably very familiar with the trendy Airbnb, a travel site that lets you book a stay at someone’s home instead of a hotel. They are part of a growing trend of websites...more

A Billion Dollars Boiled Down to a Couple Syllables

The other day, my better half and I were brainstorming the next great social media app. You know, the one that would propel us from our employers’ payrolls like circus performers out of a cannon? We had the concept down —...more

Opening Pandora’s Box?

At the risk of opening up the infamous box, what do you think of the crown logo atop the Pandora sign in the Las Vegas airport?...more

How To Choose A Strong Mark To Discourage Infringement: Put Some Thought Into Protecting Your Intellectual Property

Your company has just come up with an exciting new product that enables someone to walk and chew gum at the same time! Just imagine all of the potential buyers out there who have been suffering for years from “Can’t Walk and...more

Tonight We Tanqueray a Trademark

Diageo, the Tanqueray brand owner is currently running billboard ads in the Twin Cities as part of its “Tonight We Tanqueray” ad campaign. A couple of years back when the campaign first was announced, Diageo explained it this...more

IP Protection: What Are Trademarks, Service Marks And Logos?

A trademark (one word) is the identity you give your products. A service mark (two words—don’t know why, just the way it is) is the identity you give your services. Originally Published on I-Sight.com - October 15,...more

Brandmarking: Thoughts On The Creation, Protection, And Enforcement Of Brand Identity

In This Issue: - Much Ado About YAHOO! - Lawsuits Can Be Easier to Get Into Than to Get Out Of - Johnny Football, Inc. - Excerpt from Johnny Football, Inc.: It should come as no surprise that...more

Single-Brand Market Claims Are Not Dead

Modern antitrust law’s focus on inter-brand competition has made it much more difficult to plead and prove single-brand market claims. The law’s concern with inter-brand competition is so strong that some observers have all...more

Coca-Cola Open for Co-Branding?

By now you know how much I love the Coca-Cola brand and advertising, and this beautiful gem of a billboard is no exception...more

Subliminal Messages

As I was enjoying a Wendy’s chocolate frosty, I began thinking about the new Wendy’s logo I had seen in several articles on Yahoo! In the midst of the hoopla about the “hidden” or subliminal message in the new logo, I got to...more

Harley-Davidson Logo Rides Without Words

The well-known, if not famous, Harley-Davidson logo is on the left below, but what is on the right? Might Harley-Davidson also be in the business of renting storage garage units for motorcycles among other outdoor...more

March Madness: Who Are Your Top (Logo) Seeds?

Maria Cohn and Morgen Bromell of the website Complex recently published a list of the 50 Most Iconic Brand Logos of All Time. While lists like these are released somewhat frequently, this one has a major distinguishing...more

Critics Flush New University of California Logo

How about a little levity for your weekend preparations? There has been a great deal of discussion among those interested in the brand new and increasingly controversial University of California logo appearing on the...more

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