Among the other areas of your business that you need to keep in order, don’t forget your website. Your website is the company’s digital storefront to the public. Protecting it is paramount to protecting your brand. Below is a...more
You see them every day; those funny-looking characters and symbols splashed all over goods and advertisements. ?. ?. Our friends “TM” and “SM” and even ?. Like modern hieroglyphs, we know that these symbols have some...more
Will Johnny Be Good, or Will Name Games Go up in Flames?
Johnny Gaudreau, left wing for the Calgary Flames, is attempting to high-stick potential interlopers by locking up rights to his now-popularized nickname – Johnny...more
Famous brand owners, take note: a Turkish artist and designer named Mehmet Gozetlik recently released “Chinatown,” a mesmerizing series of photographs in which neon lights depict famous design marks, with the word mark...more
As we enter the holiday season, one thing that all construction industry professionals can agree on is that brand protection is a gift whose usefulness never ceases. You understand the significance of it. Your logo may appear...more
On July 16, 2014, EPA announced it is soliciting comments on its Design for the Environment (DfE) Program's logo redesign. The Agency will consider the information gathered from this notice and other sources as it selects a...more
For those of you who are into traveling, you are probably very familiar with the trendy Airbnb, a travel site that lets you book a stay at someone’s home instead of a hotel. They are part of a growing trend of websites...more
The other day, my better half and I were brainstorming the next great social media app. You know, the one that would propel us from our employers’ payrolls like circus performers out of a cannon? We had the concept down —...more
At the risk of opening up the infamous box, what do you think of the crown logo atop the Pandora sign in the Las Vegas airport?...more
Your company has just come up with an exciting new product that enables someone to walk and chew gum at the same time! Just imagine all of the potential buyers out there who have been suffering for years from “Can’t Walk and...more
Diageo, the Tanqueray brand owner is currently running billboard ads in the Twin Cities as part of its “Tonight We Tanqueray” ad campaign. A couple of years back when the campaign first was announced, Diageo explained it this...more
A trademark (one word) is the identity you give your products. A service mark (two words—don’t know why, just the way it is) is the identity you give your services.
Originally Published on I-Sight.com - October 15,...more
In This Issue:
- Much Ado About YAHOO!
- Lawsuits Can Be Easier to Get Into Than to Get Out Of
- Johnny Football, Inc.
- Excerpt from Johnny Football, Inc.:
It should come as no surprise that...more
Modern antitrust law’s focus on inter-brand competition has made it much more difficult to plead and prove single-brand market claims. The law’s concern with inter-brand competition is so strong that some observers have all...more
By now you know how much I love the Coca-Cola brand and advertising, and this beautiful gem of a billboard is no exception...more
As I was enjoying a Wendy’s chocolate frosty, I began thinking about the new Wendy’s logo I had seen in several articles on Yahoo! In the midst of the hoopla about the “hidden” or subliminal message in the new logo, I got to...more
The well-known, if not famous, Harley-Davidson logo is on the left below, but what is on the right?
Might Harley-Davidson also be in the business of renting storage garage units for motorcycles among other outdoor...more
Maria Cohn and Morgen Bromell of the website Complex recently published a list of the 50 Most Iconic Brand Logos of All Time. While lists like these are released somewhat frequently, this one has a major distinguishing...more
How about a little levity for your weekend preparations?
There has been a great deal of discussion among those interested in the brand new and increasingly controversial University of California logo appearing on the...more
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