Your company has just come up with an exciting new product that enables someone to walk and chew gum at the same time! Just imagine all of the potential buyers out there who have been suffering for years from “Can’t Walk and...more
Diageo, the Tanqueray brand owner is currently running billboard ads in the Twin Cities as part of its “Tonight We Tanqueray” ad campaign. A couple of years back when the campaign first was announced, Diageo explained it this...more
What’s your Band Brand? One of the common questions that artists and bands always ask is, “How can I secure that my band brand so we are the only ones allowed to use that name and protect my logo?” If you end up being the...more
A trademark (one word) is the identity you give your products. A service mark (two words—don’t know why, just the way it is) is the identity you give your services.
Originally Published on I-Sight.com - October 15,...more
In This Issue:
- Much Ado About YAHOO!
- Lawsuits Can Be Easier to Get Into Than to Get Out Of
- Johnny Football, Inc.
- Excerpt from Johnny Football, Inc.:
It should come as no surprise that...more
Modern antitrust law’s focus on inter-brand competition has made it much more difficult to plead and prove single-brand market claims. The law’s concern with inter-brand competition is so strong that some observers have all...more
By now you know how much I love the Coca-Cola brand and advertising, and this beautiful gem of a billboard is no exception...more
As I was enjoying a Wendy’s chocolate frosty, I began thinking about the new Wendy’s logo I had seen in several articles on Yahoo! In the midst of the hoopla about the “hidden” or subliminal message in the new logo, I got to...more
The well-known, if not famous, Harley-Davidson logo is on the left below, but what is on the right?
Might Harley-Davidson also be in the business of renting storage garage units for motorcycles among other outdoor...more
Maria Cohn and Morgen Bromell of the website Complex recently published a list of the 50 Most Iconic Brand Logos of All Time. While lists like these are released somewhat frequently, this one has a major distinguishing...more
How about a little levity for your weekend preparations?
There has been a great deal of discussion among those interested in the brand new and increasingly controversial University of California logo appearing on the...more
Who’s on your Brand Dream Team? The Brand Dream Team are the horsemen of your brand. The brand name, the logo, the two together, and a slogan are the foundation of a strong brand dream team. ...more