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Husch Blackwell LLP

A Privacy Christmas Story

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Keypoint: As we break for the holidays, we wanted to wish you and your families happiness and health, and leave you with an attempt at some privacy holiday humor. We look forward to bringing you more privacy news and analysis...more

BakerHostetler

Welcome to the Digital Transformation and Data Economy Newsletter – July 2021 Issue

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Across the economy, businesses are using digital technology to pivot into innovative service lines, accelerate growth and transform their businesses altogether. These businesses’ digital strategies and data assets play...more

BCLP

What concerns have been raised with the IAB’s Do Not Sell Framework?

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The Interactive Advertising Bureau (“IAB”) is a trade association comprised of companies that participate in digital marketing; its members include both media companies and advertising technology companies.  In October of...more

Ballard Spahr LLP

CCPA’s Uncertain Effect on Digital Advertising

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Have you ever looked at a product online and realized it was following you around the internet? Have you ever visited a different website and seen the item you were just thinking about purchasing? These friendly reminders are...more

McAfee & Taft

Privacy Gone Public: How growing push for privacy laws may affect U.S. businesses

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The World Wide Web turns a spry 30 years old this year and statistics on its usage are mind-blowing. As of October 2018, more than four billion humans — half of the world’s population — are online. On average, Google...more

Sheppard Mullin Richter & Hampton LLP

Interest-Based Advertising Enforcer Hits 100

The Online Interest Based-Advertising Accountability Program, which enforces privacy principles for digital advertising, recently announced its 100th action. In announcing this landmark, the Accountability Program looked back...more

BCLP

Retailers Should Consider Whether Behavioral Advertising Is Sale of Information Under CCPA

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The California Consumer Privacy Act (“CCPA”) was enacted in early 2018 as a political compromise to stave off a poorly drafted, and plaintiff’s friendly ballot initiative. Although the CCPA is scheduled to go into force in...more

Sheppard Mullin Richter & Hampton LLP

E-Cig Company Settles Online Behavioral Advertising Inquiry

A Dutch e-cigarette company recently settled a self-regulatory inquiry over its online behavioral advertising practices. The Accountability Program (a US self-regulatory group that oversees online and interactive behavioral...more

BCLP

Guidelines for Online Behavioral Advertising

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Behavioral advertising refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two forms. “First party” behavioral...more

McManis Faulkner

Trick Or Treat: Cookies And Consumer Privacy In Online Advertising

McManis Faulkner on

The proliferation of online goods and services means consumer data is available to those with a need or interest in possessing it. One method providers and third party partners employ to collect online consumer data is the...more

Davis Wright Tremaine LLP

The Fingerprint File Doesn’t Have to Bring You Down: NAI Offers Advertisers Guidance on Digital Fingerprinting & Location...

Advertisers who use tools such as location data and newer non-cookie technologies to deliver interest-based advertising must carefully balance the use of those tools with consumer privacy. To achieve this balance, the Network...more

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