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Professional Development Marketing

EDRM - Electronic Discovery Reference Model

EDRM Mentorship in Action: Holley Robinson’s Path in eDiscovery

ComplexDiscovery OÜ’s Editor’s Note: EDRM’s commitment to mentorship is a key driver of success in the eDiscovery industry. Holley Robinson’s story highlights the importance of community, collaboration, and support in...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is a potent client service tool you didn't know you had

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more

Copo Strategies + Law Firm Editorial Service

Science can't clone you, but your thought leadership content can

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how our thought leadership content allows us to be in multiple places at once, and how it works for us 24 hours a day, 7...more

Copo Strategies + Law Firm Editorial Service

Four ways your thought leadership is a compounding asset

Thought leadership is a marketing and business development asset whose value compounds over time by growing your network, supporting your business development efforts, and building trust with your audience....more

Integreon

This is the Headline

Integreon on

Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. You’re exposed to hundreds of headlines daily. Every time you leave the house, you are...more

Copo Strategies + Law Firm Editorial Service

All thought leadership boils down to these two words

Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is also a client and referral source retention tool

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) reminds lawyers and law firms that thought leadership is more than a client/referral source ACQUISITION tool; it is also a...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is a process, not a product

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. ...more

Copo Strategies + Law Firm Editorial Service

Six ways thought leadership can help you secure speaking engagements

Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference. Thought leadership is a Swiss Army knife for attorneys and their law firms. It’s a marketing and...more

International Lawyers Network

Law Firm ILN-telligence Podcast | Episode 91: Amanda Schneider | Epstein Becker Green

Amanda Schneider is the Chief Marketing and Business Development Officer for Epstein Becker Green, a national super boutique in the US, and the ILN's member firm for New York and Washington, DC as well as its founding member...more

Copo Strategies + Law Firm Editorial Service

Four unexpected lessons about writing that lawyers can learn from cake decorating competitions

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains four lessons cake decorating competitions can teach lawyers about writing and editing, especially writing and editing...more

Passle

Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services? - Passle's CMO Series EP140

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“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value? ...more

Passle

Matt Dixon of DCM Insights on What It Takes To Be A Rainmaker in Today’s Market - Passle's CMO Series Podcast

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The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and strong relationships are no longer enough to guarantee repeat business. These are...more

EDRM - Electronic Discovery Reference Model

Illumination Zone: Episode 160 | Adrian Lurssen sits down with Kaylee & Mary

Adrian Lurssen, the Co-Founder and VP of Strategic Development at JD Supra, one of EDRM's most trusted and valued partners, returns to sit down with Kaylee & Mary to talk about the 2024 JD Supra Readers' Choice Awards and...more

International Lawyers Network

Your Professional Identity: Personal Branding in the Legal Industry

Over the last few years, we have offered a program to our young lawyers, which is an introduction to the ILN that includes networking opportunities, business development, and presentations on international business....more

Passle

Hugo Peña of Gonzalez Calvillo on The Formalization of Law Firm Business Development - Passle's CMO Series Podcast EP132

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Across the legal industry, firms are seeing the increasing need for a professional and high-performing business development function. Today, on the CMO Series Podcast, Cam Dobinson is joined by Hugo Peña, Director of...more

Copo Strategies + Law Firm Editorial Service

The burden is on YOU to keep the readers of your content engaged

When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more

Passle

Nicole Miles Of Dentons On What It Takes To Build An Effective Approach To Business Development - Episode 126 of Passle's CMO...

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Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of talking to Nicole Miles the Chief Clients & Markets Officer for Dentons Canada Region, to...more

Slipcase

In 2023, truth, proof, and people are the three key pillars of successful content

Slipcase on

The new report from communications consultancy Omnia Partners and data sourced from news aggregator Slipcase analyses the key elements of what makes content stand out: Users are turning increasingly to content from...more

Good2bSocial

5 Key Strategies to Leverage Threads for Legal Marketing

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Navigating the dynamic terrain of social media is a crucial element for law firms striving for success in the contemporary landscape. In this fast-paced digital era, staying ahead of strategies to leverage threads the curve...more

Copo Strategies + Law Firm Editorial Service

Three ways lawyers realize an ROI when they collaborate with an outside writer (one of which is GUARANTEED)

When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more

Copo Strategies + Law Firm Editorial Service

Plaintiffs’ firms often make this one mistake when talking to referral sources

Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more

LawVision

Be an Info Hero at Your Firm: How to Propel Your Career by Learning Basic Business Analysis

LawVision on

Understand the business. That, as BTI Consulting CEO Michael Rynowecer has reported for years, is an attribute that General Counsel and other buyers of legal service demand from their favored outside laws firms....more

Copo Strategies + Law Firm Editorial Service

Thinking about hiring a ghostwriter? Make sure they’ll also be a ghost thinker.

The best ghostwriters don’t just write. They work with their clients to frame their ideas in ways that produce content that is relevant, valuable, and compelling to their target audiences. If you are thinking about hiring...more

Good2bSocial

Podcast Episode 193: Let Your Geek Flag Fly

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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Boyd who is a 25 year veteran of the legal industry. She started her career at law firms Shearman & Sterling and White & Case. After completing her MBA...more

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