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Trademarks › March Madness

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +
A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark would be a company's logo such as the Nike "Check" or McDonald's "Golden Arches."  less -
Lerman Senter PLLC

Broadcasts, Advertising, and Promotions Related to the 2024 NCAA Basketball Championships

Lerman Senter PLLC on

The NCAA national men’s and women’s basketball tournaments will begin on March 17, 2024 and end with the national championship games in early April. Broadcast stations often conduct promotions tied to these tournaments...more

BakerHostetler

Can I Run March Madness Promotions? And How Legal Is That Bracket Challenge?

BakerHostetler on

March Madness is upon us! Whether you’re filling out multiple brackets or studiously avoiding a certain co-worker because your team missed out, odds are you’re aware the annual men’s and women’s college basketball tournaments...more

Weintraub Tobin

Podcast: The Briefing by the IP Law Blog - March Madness Marketing Rebounds With a New Twist

Weintraub Tobin on

In this episode of The Briefing by the IP Law Blog, Scott Hervey and Josh Escovedo discuss how marketing practices changed for the March Madness tournament this year, and what that meant for athletes. ...more

Weintraub Tobin

The Briefing by the IP Law Blog: March Madness Marketing Rebounds With a New Twist

Weintraub Tobin on

In this episode of The Briefing by the IP Law Blog, Scott Hervey and Josh Escovedo discuss how marketing practices changed for the March Madness tournament this year, and what that meant for athletes. ...more

Weintraub Tobin

Podcast: The Briefing by the IP Law Blog - NCAA Erects Challenge to ‘Vasectomy Mayhem’ Trademark

Weintraub Tobin on

In this week’s episode of The Briefing by the IP Law Blog, Scott Hervey and Josh Escovedo discuss the NCAA’s decision to petition a trademark held by a Urology office due to its alleged likeness to its own trademarks, ‘March...more

Weintraub Tobin

The Briefing by the IP Law Blog: NCAA Erects Challenge to ‘Vasectomy Mayhem’ Trademark

Weintraub Tobin on

In this week’s episode of The Briefing by the IP Law Blog, Scott Hervey and Josh Escovedo discuss the NCAA’s decision to petition a trademark held by a Urology office due to its alleged likeness to its own trademarks, ‘March...more

Fox Rothschild LLP

Trademarking Basketball

Fox Rothschild LLP on

With the 2019 NCAA Men’s College Basketball Tournament in full swing, most people probably aren’t thinking “hmm, I wonder if the NCAA owns any trademarks related to the Tournament?” But, maybe they should be....more

Fox Rothschild LLP

TMs: Never Too Late To The Party

Fox Rothschild LLP on

March Madness always brings about trademark enforcement-related news. What we generally don’t see is news about a participating school submitting trademark applications while the basketball tournament takes place. ...more

Mintz - Sports Entertainment Viewpoints

Remember – “March Madness” is a Trademark

Mintz - Sports Entertainment Viewpoints on

We are in March. The minds of many turn to March Madness as the NCAA hosts its annual tournament to crown college basketball’s national champion. Of these, many want to take advantage of the tournament to promote their...more

Dorsey & Whitney LLP

A March to Madness: Can the NCAA Claim Ownership of the Third Month of the Year?

Dorsey & Whitney LLP on

The NCAA has a well-deserved reputation for being quite zealous when it comes to protecting its registered trademark “March Madness.” We previously blogged about this here at TheTMCA.com. But a recent opposition filed by the...more

Dorsey & Whitney LLP

Avoiding The NCAA’s Full Court Press During the Month of Mental Anguish

Dorsey & Whitney LLP on

It’s a wonderfully maddening time of year. “Selection Sunday” (all 2+ hours of it!) is in the rear view mirror, collegiate teams are scurrying off for their opening games, and millions of basketball fans are spending...more

Adler Pollock & Sheehan P.C.

“March Madness”: Protect Your Business From The NCAA

Adler Pollock & Sheehan P.C. on

The NCAA Tournament is here, and many local businesses will want to capitalize on this exciting time for basketball fans by using the well known “March Madness” slogan to advertise March specials. Think twice before your...more

Mintz - Trademark & Copyright Viewpoints

…..and Don’t Even Think About Advertising a MARCH MADNESS Event Either!

Mintz - Trademark & Copyright Viewpoints on

It is that time of year again, coming off St. Patrick’s Day celebrations, when everyone gets on the college basketball bandwagon in the season of “MARCH MADNESS.” Brackets are being completed, college jerseys are being pulled...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market - March 2014

Sterne, Kessler, Goldstein & Fox P.L.L.C. on

In This Issue: - MARCH MADNESS - A Reminder - Changes to China's Trademark Law - INTA Annual Meeting - Hong Kong - gTLD Sunrise Periods Now Open - The March issue of Sterne Kessler's Mark It to MarketTM...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

Mark It to Market - January 2014

Sterne, Kessler, Goldstein & Fox P.L.L.C. on

In This Issue: - How to Use the OLYMPICS/Rings, SUPER BOWL, and MARCH MADNESS Trademarks (Hint: Not Without Permission!) - Trademark Clearinghouse Registrations - Change to the D.O.T. Rule - Generic Top Level Domains...more

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