The Federal Trade Commission (FTC) has made several amendments to the prior Negative Option Rule (Rule) that alter how subscription- and membership-based businesses will need to operate. This Holland & Knight alert summarizes...more
10/31/2024
/ Automatic Renewals ,
Cancellation Rights ,
Compliance ,
Consent ,
Consumer Contracts ,
Federal Trade Commission (FTC) ,
Final Rules ,
Marketing ,
Misrepresentation ,
Prior Express Consent ,
Regulatory Requirements ,
Subscription Services ,
Terms and Conditions
Michael Ostheimer, a senior staff attorney for the Federal Trade Commission (FTC), joined Holland & Knight for a recent webinar presentation on social media advertising and marketing practices.
This Holland & Knight alert...more
4/19/2023
/ Advertising ,
Celebrity Endorsements ,
Consumer Financial Protection Bureau (CFPB) ,
Contests & Promotions ,
Corporate Counsel ,
Enforcement ,
Federal Trade Commission (FTC) ,
Influencers ,
Labeling ,
Made in the USA ,
Marketing ,
Online Endorsements ,
Online Reviews ,
Policies and Procedures ,
Risk Management ,
Social Media ,
Sweepstakes ,
Testimonial Statements
The Federal Trade Commission (FTC) has increasingly prosecuted more deceptive U.S. origin claims under Section 5 of the FTC Act since the start of the COVID-19 pandemic than in the previous decade. This uptick in...more
1/27/2023
/ Advertising ,
Compliance ,
Country of Origin ,
Enforcement Actions ,
False Advertising ,
Federal Trade Commission (FTC) ,
FTC Act ,
Labeling ,
Made in the USA ,
Marketing ,
New Guidance ,
Popular ,
Product Labels ,
Supply Chain ,
Unfair or Deceptive Trade Practices
The Federal Trade Commission (FTC) is poised to issue updated Guides Concerning the Use of Endorsements and Testimonials in Advertising (the Guides) following a comment period on the proposed changes. This Holland & Knight...more
6/16/2022
/ Advertising ,
Brand ,
Civil Liability ,
Disclosure Requirements ,
Endorsements ,
Enforcement ,
Enforcement Priorities ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Liability ,
Marketing ,
Online Endorsements ,
Proposed Amendments ,
Social Media ,
Testimonial Statements
Holland & Knight hosted Michael Ostheimer, a senior attorney for the Federal Trade Commission (FTC), for a webinar presentation on Feb. 16, 2021. Ostheimer has been with the FTC for three decades, currently serving as a...more
2/24/2021
/ Advertising ,
Advertising to Minors ,
Biden Administration ,
Disclosure Requirements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
Online Endorsements ,
Online Reviews ,
Personal Information ,
Risk Management ,
Social Media ,
Standard of Review ,
Technology Sector ,
User-Generated Content