Far from eroding organizational culture, remote work has transformed it into something more sincere. Removing the superficial trappings of office life creates more space for collegiality and a sharper focus on the work...more
We talked with several marketing and business development professionals throughout the Mid-Atlantic region to learn how they are approaching their 2021 initiatives....more
After law firms spent most of 2020 shifting their marketing tactics in response to the pandemic, it is now time to look toward 2021 and mull significant changes in how they budget for those efforts....more
Law firm content strategy is a process of trial, error, and trial again. Here's how to stay on track as you iterate....more
Tips for law firm marketers on leading your department and supporting your attorneys throughout a merger transition....more