In a legal marketplace where client retention and engagement and cross-selling existing clients are business development priorities, a client experience and appreciation program can make all the difference....more
Much is written about the changes in the practice of law – less so about the shift in the experience of lawyers in law firms....more
Coaching programs can have an impact much more broadly across the firm. Here's how....more
Four key lessons for legal marketers wanting to launch a coaching program at their law firms from the iconic 'got milk' advertising campaign....more
At the heart of all strong relationships with clients: good communication! Here are nine ways to connect with clients....more
A lesson in why it matters to treat your clients and your clients’ problems as your own....more