In-house legal marketers play a critical role in helping lawyers become thought leaders.
In this episode of the Thought Leadership Project, Jay has a discussion with legal marketer-extraordinaire Stefanie Marrone. With...more
On this episode of The Thought Leadership Project podcast, Jay Harrington has a conversation with Scott Becker. Scott is a graduate of Harvard Law School, is the founder and publisher of Becker's Hospital Review, and is a...more
Want to become a thought leader? Consider starting a podcast. It’s not as hard as you may think....more
Jay Harrington with a sharp reminder of why sharing insights and expertise online is a smart business development move for lawyers....more
Writing content for legal marketing requires balancing and integrating all three rhetorical appeals: ethos, pathos, and logos. Jay Harrington explains....more
In the competitive world in which lawyers compete, the best form of legal marketing is positioning oneself as the undeniable expert. Here's how to do it....more
Jay Harrington with a perspective on the power of personal branding for lawyers - and how to connect directly with your target audience in the age of direct-to-consumer content....more