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Eighty Percent of Your Firm's Lawyers Just Don't Want to Learn BD Skills

It's time to abandon the failed force-them-to-comply philosophy in favor of identifying which of your firm's lawyers want to develop marketing and sales skills, and invest only in those....more

What Lawyers Need to Know: Sales and Marketing Are Not the Same Thing

Law firms need to define these functional roles in a way that separates their responsibilities clearly....more

Business Development Not-to-Do #2: Focus on the Legal Department

Stop viewing companies through the narrow keyhole of the Legal Dept. Do this instead....more

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