Thank you for reading the January 2024 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss Dwayne "The Rock" Johnson's recent trademark acquisition and the importance of understanding those...more
Thank you for reading the October 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the Federal Circuit’s recent case considering the scope of the USPTO’s authority to cancel registrations...more
11/1/2023
/ Advertising ,
Brand ,
Corporate Branding ,
Declaration of Use ,
E-Signatures ,
Enforcement ,
Fraud ,
Incontestability Clauses ,
Intellectual Property Protection ,
Regulatory Requirements ,
Signatures ,
Trademark Application ,
Trademark Cancellation ,
Trademark Litigation ,
Trademark Ownership ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
USPTO
Thank you for reading the September 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the significant revisions to the FTC's guidelines for endorsements and examine the benefits of design...more
9/29/2023
/ Advertising ,
Celebrity Endorsements ,
Design Patent ,
Disclosure Requirements ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
FTC Guidelines ,
Graphic Designs ,
Graphical User Interface ,
Influencers ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
IP Portfolio ,
Marketing ,
Online Endorsements ,
Online Platforms ,
Patent Applications ,
Patents ,
Policies and Procedures ,
Regulatory Agenda ,
Section 5 ,
Sellers ,
Social Media ,
Software Patents ,
Trade Dress ,
Trademark Ownership ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
Unfair or Deceptive Trade Practices
In today’s digital world, online marketplaces have become hotspots for organized crime, particularly relating to the sale of stolen and counterfeit goods by third-party sellers. These fraudulent sales mislead consumers, cost...more
8/2/2023
/ Advertising ,
Brand ,
Buyers ,
Consumers ,
Counterfeiting ,
Data Collection ,
Disclosure Requirements ,
Enforcement ,
Federal Trade Commission (FTC) ,
Information Sharing ,
Intellectual Property Protection ,
Internet Retailers ,
Marketing ,
New Legislation ,
Online Marketplace ,
Sellers ,
Third-Party ,
Trademark Ownership ,
Trademarks ,
Transparency
Thank you for reading the July 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we continue our three-part series that closely examines ways to lose trademark rights with a discussion of genericide. We...more
8/1/2023
/ Acquired Distinctiveness ,
Advertising ,
Brand ,
Consumer Protection Laws ,
Corporate Branding ,
Counterfeiting ,
Data Collection ,
Disclosure ,
Federal Trade Commission (FTC) ,
Generic Marks ,
Genericide ,
Goods or Services ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Lanham Act ,
Listing Rules ,
Marketing ,
Online Marketplace ,
Reporting Requirements ,
Sellers ,
Third-Party ,
Trademark Litigation ,
Trademark Ownership ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
Unfair or Deceptive Trade Practices ,
USPTO
Thank you for reading the June 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we begin a three-part series that closely examines ways to lose trademark rights; share an article that examines the...more
6/30/2023
/ Abandonment ,
Abitron Austria GmbH v Hetronic International Inc ,
Advertising ,
Dilution ,
First Amendment ,
Foreign Corporations ,
Foreign Jurisdictions ,
Intellectual Property Protection ,
Jack Daniels Properties Inc v VIP Products LLC ,
Lanham Act ,
Likelihood of Confusion ,
Marketing ,
Parody ,
Remand ,
SCOTUS ,
Trade Dress ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Ownership ,
Trademarks ,
USPTO ,
Vacated
The May 2017 issue of Sterne Kessler's MarkIt to Market® discusses social media influencers' disclosure of material connections, business transfer clauses, and lists the new gTLD Sunrise periods.
...more
6/8/2017
/ Advertising ,
Business Transfer Agreements ,
Customer Information ,
Disclosure Requirements ,
Domain Names ,
Endorsements ,
Federal Trade Commission (FTC) ,
gTLD ,
Influencers ,
Social Media ,
Sponsors ,
Sunrise Periods ,
Trademarks
In today's marketplace, companies are constantly seeking their moment, day, or --if they are lucky--year on the top of the "best of" list for new, unique, and/or fabulously redesigned goods or services. The sheer number of...more
The August 2016 issue of Sterne Kessler's MarkIt to MarketTM newsletter explores the guidelines surrounding claims of "Made in the USA" and the use of scents to build strong brand identities.
...more
9/2/2016
/ Advertising ,
Brand ,
Domain Names ,
Federal Trade Commission (FTC) ,
gTLD ,
ICANN ,
Made in the USA ,
Marketing ,
Olympics ,
Product Labels ,
Sunrise Periods ,
Textiles ,
Trademarks ,
Uniforms
Grabbing and keeping the consumer's attention can be difficult, especially in the online marketplace where advertisements and surveys obscure content on the screen and distract the viewer. Most marketers know that animation...more
The December issue of Sterne Kessler's MarkIt to MarketTM newsletter includes news on how the USPTO is tackling its "deadwood" problem, the reduced USPTO fees for 2015, and an updated list of the Sunrise periods currently...more
In This Issue:
- Scammers Still Be...Scamming
- Contests – Check Rules Before Offering!
- Catalogs as Specimens
- gTLD Sunrise Periods Now Open
- Excerpt from Scammers Still Be...Scamming:
Based...more
6/12/2014
/ Advertising ,
Brand ,
Contests & Promotions ,
Domain Names ,
Fees ,
gTLD ,
ICANN ,
Registration ,
Scams ,
Sunrise Periods ,
Sweepstakes ,
Trademark Clearinghouse ,
Trademark Trial and Appeal Board ,
Trademarks ,
Use in Commerce
Contests can be a great way to engage consumers and create publicity for your business, and social media makes it easier than ever to promote a contest to a broad audience. However, there is more to setting up a successful...more
In This Issue:
- Service Marks Must be Used in Rendering of Services, Not Just Advertising
- Generic Top Level Domains – Current Sunrise Periods Open
- The February issue of Sterne Kessler's Mark It to MarketTM...more