CMO Series EP120 - Emily Rogers of Norton Rose Fulbright on Instilling a Growth Mindset in Legal Marketing

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In the changing landscape of legal marketing and business development, the importance of a growth mindset cannot be overstated.

This episode of the CMO Series Podcast brings you a conversation with Emily Rogers, Chief Marketing and Business Development Officer at Norton Rose Fulbright US, as she shares her unique journey to becoming a CMBDO. Emily sits down with Will Eke to discuss the transformative power of cultivating a growth mindset, as well as a strong team culture, and its far-reaching impact on See more +

In the changing landscape of legal marketing and business development, the importance of a growth mindset cannot be overstated.

This episode of the CMO Series Podcast brings you a conversation with Emily Rogers, Chief Marketing and Business Development Officer at Norton Rose Fulbright US, as she shares her unique journey to becoming a CMBDO. Emily sits down with Will Eke to discuss the transformative power of cultivating a growth mindset, as well as a strong team culture, and its far-reaching impact on retention and the overall success of the firm.

Emily and Will explore:

- Emily’s journey to her current role as CMO at Norton Rose

- The moment Emily realized the importance of a growth mindset

- How this approach translates to the team and how to go about instilling that in the firm’s culture

- Key activities and programs that help drive a growth mindset

- The impact on recruitment and employee retention, and across the wider firm

- Managing a multigenerational workforce and the challenges to building a great team culture

- Advice for marketing and BD leaders looking to instill a growth mindset within their team

A full transcription of this episode is available here: https://blog.passle.net/post/102is09/cmo-series-ep120-emily-rogers-of-norton-rose-fulbright-on-instilling-a-growth-m See less -

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