How to Make Your Articles Stand Out in the COVID-19 Content Tsunami - Thought Leadership Project

JD Supra Perspectives
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Since virtually every law firm in the country is pumping out massive amounts of written content about the COVID-19 crisis, it’s hard for any individual thought leader to stand out. In this episode, Jay and Tom share five tips for crafting content that will reach your intended audience, including:

- Know your audience

- Craft unique headlines

- Address the implications of information

- Look for unique angles

- Think outside your website

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