Thought Leadership Takes a Team - TLP with Jenn Bankston

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In this episode of the Thought Leadership Project, Jay and Tom focus on how to put the "leadership" back into "thought leadership." Indeed, thought leadership is not a solitary endeavor. For a law firm to spread its ideas effectively, the whole organization needs to be on board, or at least understand the mission. The firms that most effectively leverage thought leadership encourage and engage in smart, strategic employee advocacy programs.

Join Jay and Tom as they discuss how to plan and execute See more +

In this episode of the Thought Leadership Project, Jay and Tom focus on how to put the "leadership" back into "thought leadership." Indeed, thought leadership is not a solitary endeavor. For a law firm to spread its ideas effectively, the whole organization needs to be on board, or at least understand the mission. The firms that most effectively leverage thought leadership encourage and engage in smart, strategic employee advocacy programs.

Join Jay and Tom as they discuss how to plan and execute effective employee advocacy initiatives with Jennifer Bankston, who has served as Chief Marketing and Business Development Officer for three law firms and now consults with firms to provide marketing and business development strategies paired with technology solutions. See less -

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