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Analytics Law Practice Management Marketing

Society54

Smart Growth in a Tight Market: A Playbook for Law Firm BD and Marketing Leaders

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As law firms adjust to a more uncertain economic climate, one thing is clear: the pressure to do more with less is no longer temporary, it’s becoming the norm. With corporate clients tightening budgets, M&A activity slowing,...more

Good2bSocial

Our 2025 HubSpot Tips Guide

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HubSpot is a powerful tool that law firms of any size can use to level up their digital marketing. However, that doesn’t mean organizations always leverage HubSpot CRM or CMS to their full potential. For this blog, I have...more

Poston Communications

News: “5 Modern Strategies to Better Align and Integrate Business Development and Communications to Drive Law Firm Revenue...

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Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more

Legal Internet Solutions Inc.

Your Law Firm’s Website Is Bleeding Money: The 3-Second Drain on Your Bottom Line

In the digital age, your website isn’t just a digital business card — it’s your virtual front door, your first impression, and often your most hardworking employee. While you’re focused on billable hours and case management,...more

Legal Internet Solutions Inc.

8 Essential Law Firm KPIs for Measuring Success in 2025

In an increasingly data-driven world, measuring and monitoring business performance isn’t just helpful – it’s critical to your law firm’s success. The legal industry has witnessed significant shifts since our last deep dive...more

Society54

From Insights to Impact: How Legal Marketing & BD Drive Firm Growth

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For years, legal marketing and business development (MBD) teams have fought against the perception that they are cost centers—essential, but not central to a law firm’s success....more

Good2bSocial

The Ultimate Guide to Content Marketing for Law Firms in 2025

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HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps,...more

Legal Internet Solutions Inc.

Maximize Your Law Firm Marketing ROI with Lead Scoring

Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. ...more

Good2bSocial

6 Ways to Actually Track Your Law Firm’s Social Media ROI

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As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing...more

Omnizant

Navigation Gone Wrong: Top Mistakes That Might Be Hurting Conversions

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You’re just a lawyer, standing in front of a distracted audience, trying to retain their attention and earn their business. Your navigation could seal the deal—or not....more

Legal Internet Solutions Inc.

Don’t Redesign Your Website in 2025 Without Reading This First

Maybe your site feels like it’s stuck in a time warp, with a design that screams “2018 called and wants its hero image back.” Or perhaps you’ve noticed potential clients bouncing faster than you can say “hello?” Either way,...more

Good2bSocial

22 Tactics Attorneys Should Consider to Build Their Social Media Presence

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When we talk about social media presence, we’re referring to the visibility you or your firm has across social platforms, allowing you to connect and engage with your community. While it’s possible for a lawyer to build a...more

Good2bSocial

How to Align Marketing and Business Development for Law Firms

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As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions...more

ClientsFirst Consulting

Top Seven Tips for Law Firm CRM Success in 2025

As law firms move further into the digital age, CRM (Client Relationship Management) systems have emerged as critical tools in the marketing and business development (BD) toolkit....more

Good2bSocial

Google Analytics 4 for Law Firms

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Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more

Good2bSocial

Google Analytics for Law Firms

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Welcome to the complex world of digital marketing, where understanding your online presence is crucial but often overwhelming. For lawyers and law firms, the intricacies of Google Analytics can seem daunting amidst an already...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Mansi Shah, Partner at Kilpatrick Townsend

An interview with Mansi Shah, Partner at Kilpatrick Townsend by Richard Hsu...more

Good2bSocial

Marketing for a Law Firm: 7 Common Mistakes and How to Avoid Them

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Are you troubled by your low return on investments (ROI) despite all your digital marketing efforts? Then, it might be time to reassess your strategies and discover the digital marketing mistakes that are affecting your firm....more

Good2bSocial

What Does the Marketing Team of the Future Look Like for a Law Firm?

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If Doc Brown pulled up in your driveway – flux capacitor intact and full of fuel – and offered you a chance to do anything, learning how to build the law firm marketing team of the future wouldn’t make the top one million...more

Good2bSocial

20 Email Marketing Segmentation Strategies Your Law Firm Can Try Today

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Most law firms understand the importance of email to their overall digital marketing strategy. Despite other emerging marketing tactics such as social media, email is still an incredibly effective way to remain top-of-mind...more

ClientsFirst Consulting

Redefining CRM Success - Part 2: Beyond Adoption

Imagine removing your attorneys and their assistants from the CRM data input process and eliminating your “CRM adoption” roadblocks forever. That vision is now a reality - with ERM....more

ClientsFirst Consulting

12 Reports to Boost CRM Adoption and ROI - Part 2

Regular reporting delivers the key information and value that CRM users expect. Add these reports to help build more support for CRM adoption and encourage contact data sharing in your organization....more

ClientsFirst Consulting

The Merger of eMarketing & CRM – A Meaningful Integration

Often when firms embark on implementing a Client Relationship Management (CRM) system, the primary motivation is to have centralized contacts and lists so they can send clients and prospects newsletters, alerts, thought...more

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