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Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more
Because cross-selling, or cross-serving as some prefer to call it, can be a challenging endeavor in many law firms, and given James Barclay’s friendship, I didn’t want to miss his session at our recent Legal Marketing...more
Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging...more
If you haven’t tried ChatGPT yet, you’re missing out! It’s a powerful tool that can be used to save time across a variety of tasks. Is content creation one of the things that ChatGPT is useful for? While some people suggest...more
Generative AI (GenAI) is no longer a novelty. It’s a strategic asset for firms that know how to use it well. For legal marketers, it presents a powerful way to accelerate content creation, boost efficiency, and spark...more
I recently had the privilege of attending the Women + AI Summit in Nashville, an event that brought together 150 to 200 incredibly smart and passionate individuals. The common theme among us is that we are all committed to...more
As Google’s AI Overviews (AIO) continue to evolve, the data is clear: YouTube is becoming an increasingly important source of traffic. With more complex search queries driving users to video content, especially from YouTube,...more
2024, another year in the books. As is the annual tradition, we’ve taken some time to reflect on prominent media trends impacting our professional services clients and offer some insights on what that may mean for the future....more
A new year brings new changes to Google’s search landscape. If your firm is looking to rank higher and stand out in crowded search results, don’t miss this exclusive webinar led by Omnizant’s Director of SEO, Emily Brady....more
As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more dynamic, more data-driven, and...more
As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more
As we approach the end of a transformative year, it’s the perfect time to reflect on the standout moments from our 2024 legal marketing blog. This year, we’ve navigated the fast-paced digital marketing landscape together,...more
As a legal marketer, it can be a challenge to juggle multiple tasks—keeping campaigns on-brand, driving conversions, and doing it all with fewer resources. Sound familiar? With budgets tightening, it means figuring out how to...more
AI has created a lot of buzz in recent years. It’s helping businesses across industries, including law firms, work smarter, faster, and more efficiently. But with all the buzz, there are also a lot of misconceptions floating...more
In this episode of On Record PR, sponsored by Lawline, Gina Rubel explores how legal professionals can reap the benefits of generative AI technology and avoid its pitfalls....more
Artificial intelligence (AI) has revolutionized content creation, turning what was once a time-consuming task into a smooth, efficient process. With AI tools, marketers can now produce high-quality content faster, allowing...more
In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more
This past spring, amidst the planning for our 25th-anniversary celebration, Team LISI took a moment to reflect on the significant changes in the digital marketing landscape over the past quarter century. Jason Lisi, our CEO...more
Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong...more
This past spring, as the first signs of blooming flowers began to decorate Philadelphia’s tree-lined streets, TeamLISI was bustling with excitement and anticipation, planning for the grand celebration of our 25th anniversary....more
Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more
Staying updated on changes in social media platforms is crucial for maintaining a strong online presence. Recently, LinkedIn rolled out several updates that law firms and other professionals should be aware of to optimize...more
The digital land rush for online visibility has law firms across the globe recalibrating their SEO strategies. In 2024, the search engine optimization (SEO) landscape is witnessing an unprecedented transformation, thanks to...more
In an increasingly digital world, it’s impossible to ignore the profound impact of social media on businesses, and law firms are no exception. The ability to connect with clients, showcase expertise, and even attract new...more
Since ChatGPT can pass the bar exam, are the robots coming for our jobs? We don’t think so. But A.I. is already changing the practice of law, and it will continue to do so. Rather than hiding from that reality, let’s...more