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The CMBDO title may be a mouthful, but it parallels a broader shift in the business world to Chief Revenue Officers and Chief Growth Officers who are responsible for both Marketing and Sales....more
There’s a lot of talk of artificial intelligence “disrupting” the legal industry. What exactly does that mean? And what shape should firms expect this disruption journey to take?...more
Join us for an insightful webinar on generative AI considerations for legal departments, featuring Francisco Morales Barrón, a partner in our Mergers & Acquisitions and Private Equity practice group. Francisco will share...more
The holy grail of marketing—not just in law but in every industry—is one-to-one engagement. Michael Idinopulos explores how and why AI is the perfect solution....more
In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies. In this episode of the Passle CMO Series...more
Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more
Imagine a recruitment process where bias is minimized, efficiency is maximized, and the best candidates are identified with a precision that human intuition alone cannot achieve. This is the vision AI brings to legal...more
The fusion of AI with legal marketing is not just a trend; it's a revolution, offering law firms a path to not only survive but thrive in the dynamic world of legal services. Neil Sahota explains....more
Some lawyers start their career knowing they want to change the legal landscape. One way to make an impact is to embrace legal technology, including artificial intelligence and cybersecurity, and to fill gaps in legal service...more
For many years, in-house counsel, also called corporate counsel, were hired based solely on their legal acumen. The only things that mattered were their length of practice and the breadth of that experience. But, in recent...more
The AI wave in law is not coming, it's already here … and it’s already transforming law firms....more
This episode's guest is Bradley Gayton, the General Counsel and Chief Administrative Officer of Ford Motor Company, ranked #12 in the Fortune 500. Bradley embodies the new generation of GCs. He’s up to speed on new...more
When an industry is confronted with a new technology that seeks to improve the efficiency of tasks, the workers of that industry are naturally inclined to feel concerned about how that technology may disrupt the way the...more
An overview of three types of intelligence that can be useful in developing law firm strategy, and how they can shape legal marketing....more
AI examples at CLOC 2018 were quite remarkable in demonstrating what could be accomplished today by embedding artificial intelligence into workflow applications....more
How can law firms leverage AI to your advantage, as well as to the advantage of clients, partners and staff?...more